E-commerce Author: Aniket Dupargude MMS – ROLL NO. 12 Literature Review Analysis of Computer-Based Blockchain Technology in Cross-Border E-commerce Platforms. Zheng, Luyao et al. (2021) says that blockchain technology has the potential to revolutionize cross-border e-commerce platforms by improving efficiency, security, and trust. Several studies have explored the use of blockchain technology in cross-border e-commerce… Continue reading E-commerce
Category: Sales – Marketing
Brand Awareness
Brand Awareness Author: Shivansh Gupta MMS – Roll No. (0222) Kohinoor Business School Literature Review The development of brand awareness in young children: how do young children recognize brands? AKTAŞ ARNAS et al(2016) say that According to the study, young kids as young as three exhibit brand awareness and can identify the product and brand… Continue reading Brand Awareness
New age marketing techniques
It’s about new marketing concepts and techniques for business to grow in modern technology world
Business communication research
Business communication research. Author Madhuri patil. Roll no- 0222107. THE IMPACT OF EXECUTIVE VERBAL COMMUNICATION ON THE CONVERGENCE OF INVESTORS OPINIONS. WEI GUO,SENGUL METIN,TIYING YU (2013) Said that Verbal communication refers to do communication by using our gesture, posture, facial expressions etc. Verbal communication works without using words. Verbal communication refers to “Non verbal communication”.… Continue reading Business communication research
Mutual Funds
Mutual Funds Author Shruti Bagul Literature view 1. Why Do Mutual Funds Hold Lottery Stocks? The article examines the behavior of mutual fund investors seeking out extreme fund returns and the strategies used by fund managers to exploit this behavior. The study finds that funds with more lottery holdings attract larger flows, suggesting managers cater… Continue reading Mutual Funds
CONSUMER BEHAVIOR
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CONSUMER BEHAVIOR
How minor change in environment affects consumer behaviour.
Comparison between Four Indian Stock Brokers :-Zerodha, Upstox, Angel Broker and Sharekhan.
Title: Comparison between Four Indian Stock Brokers :-Zerodha, Upstox, Angel Broker and Sharekhan. Authors: Sharda Singh Kaur Introduction: India has a vibrant stock market that attracts investors from all over the world. Stockbrokers are an essential part of the ecosystem, as they help investors buy and sell securities. Zerodha, Upstox, Angel Broker, and Sharekhan are… Continue reading Comparison between Four Indian Stock Brokers :-Zerodha, Upstox, Angel Broker and Sharekhan.
ANOVA – Ice-Cream Flavours
Title: Comparison of Four not so famous Ice-Cream Flavours. Authors: Alifiya Kutbuddin Kanchwala. Introduction: A faculty member is a professional who works at an educational institution, such Literature Review: Ice cream is a popular dessert consumed all over the world. The availability of different flavours of ice cream has made it even more popular. In… Continue reading ANOVA – Ice-Cream Flavours
Comparison of 4 Flavors of Lays Potato Chips
TITLE: Comparison of 4 Flavors of Lays Potato Chips AUTHOR: AARTI PAL INTRODUCTION: Lays India is a leading snack brand that specializes in potato chips and other savory snacks. It is a subsidiary of PepsiCo India It was first launched in India in 1995 and within 5 years became one of the largest players in… Continue reading Comparison of 4 Flavors of Lays Potato Chips