Marketing Analysis Author: Gaurav Chopade Methods for Latent Moderation Analysis in Marketing Research Pieters et al (2022) emphasize that the study compares six methods for latent moderation analysis and offers valuable recommendations. Notably, the choice of methods depends on the researcher’s discretion, particularly when reliabilities of moderation variables . The factor scores method and the… Continue reading Marketing Analysis
Category: Marketing
Impact of Cookies on Internet Surfing
Impact of online cookies on internet surfing Author: Manav Gohil Roll No: 75 Class: MMS 2023-25 Kohinoor Business School Understanding Cookies and Web Bugs William T. Harding et al. (2001) state that cookies play an important role in a user’s experiences by acting as digital markers that assist websites in remembering users and their… Continue reading Impact of Cookies on Internet Surfing
Marketing Strategy
Marketing Strategy Author: Aaron J D’souza Marketing strategy in era v. Godfrey and Higgins (2020) emphasize the dominant discourse within marketing strategy is shaped by the mainstream Marketing Management School, which emerged in the mid-20th century. This discourse is constructed of certain beliefs, ideas and arguments that are preferred, while others are silenced. The rational… Continue reading Marketing Strategy
DIGITAL MARKETING
DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading DIGITAL MARKETING
Relationship of SBI Life Insurance Company with NIFTY FIFTY and to calculate beta.
AUTHOR:- Siddhika Mahesh Koli INTRODUCTION:- SBI Life Insurance Company Limited is an Indian life insurance company which was started as a joint venture between State Bank of India (SBI) and French financial institution BNP Paribas Cardif. OBJECTIVE:- To calculate beta of SBI Life Insurance Company and to see its significance. LITERATURE REVIEW:- SBI Life insurance company… Continue reading Relationship of SBI Life Insurance Company with NIFTY FIFTY and to calculate beta.
Artificial Intelligence in Healthcare
Author Raziyabano shaikh (MBA-Marketing) Artificial Intelligence in Healthcare Title: “Machine Learning for Early Disease Detection in Radiology” Citation: Smith, J., & Johnson, A. (2020). Machine Learning for Early Disease Detection in Radiology. Journal of Medical Imaging, 25(5), 1234-1245. Abstract: This paper explores the application of machine learning algorithms in radiology to detect diseases at an… Continue reading Artificial Intelligence in Healthcare
DIGITAL MARKETING
The above article is all about the concept DIGITAL MARKETING which is currently in a demand as it has it’s loads of benefits and advantages.
One Way ANOVA calculation of 4 Mobile companies.
Title: One Way ANOVA calculation of 4 Mobile companies. Author: Shivansh Gupta, Roll no. 78, MMS. Introduction: In this analysis 4 Mobile companies have been taken, namely: Xiaomi Xiaomi, a Chinese electronics manufacturer founded in 2010, is the world’s third-largest smartphone maker, with a 12% market share as of 2023. It’s known for its MIUI… Continue reading One Way ANOVA calculation of 4 Mobile companies.
Customer satisfaction towards promotion of online food ordering app.
Title: Customer satisfaction towards promotion of online food ordering app. Author: Chunoti Sachin Rane – Roll no. 111. Ankita Rajesh Dalal – Roll no. 72. Smeet Jitendra Ajmera – Roll no. 66. Introduction: Customer satisfaction plays a crucial factor… Continue reading Customer satisfaction towards promotion of online food ordering app.
Marketing Strategies In business
Marketing Strategies in Business Author: Shubham Meshram MMS: Roll no. 96 Kohinoor Business School Sustainable Marketing Strategies as an Essential Tool of Business. The goal of sustainable marketing is to increase consumer loyalty while promoting environmentally and socially responsible products and services. This strategy benefits both the economy and the environment.… Continue reading Marketing Strategies In business