Title: One Way ANOVA calculation of 4 Mobile companies. Author: Shivansh Gupta, Roll no. 78, MMS. Introduction: In this analysis 4 Mobile companies have been taken, namely: Xiaomi Xiaomi, a Chinese electronics manufacturer founded in 2010, is the world’s third-largest smartphone maker, with a 12% market share as of 2023. It’s known for its MIUI… Continue reading One Way ANOVA calculation of 4 Mobile companies.
Category: Marketing
Customer satisfaction towards promotion of online food ordering app.
Title: Customer satisfaction towards promotion of online food ordering app. Author: Chunoti Sachin Rane – Roll no. 111. Ankita Rajesh Dalal – Roll no. 72. Smeet Jitendra Ajmera – Roll no. 66. Introduction: Customer satisfaction plays a crucial factor… Continue reading Customer satisfaction towards promotion of online food ordering app.
Marketing Strategies In business
Marketing Strategies in Business Author: Shubham Meshram MMS: Roll no. 96 Kohinoor Business School Sustainable Marketing Strategies as an Essential Tool of Business. The goal of sustainable marketing is to increase consumer loyalty while promoting environmentally and socially responsible products and services. This strategy benefits both the economy and the environment.… Continue reading Marketing Strategies In business
Advertising Strategies
Advertising Strategies Author: Sakshi Chavan MMS – Roll No.11 Kohinoor Business School Literature Review The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F. et al. (2023) say that the advertising creative refers to the content and execution of an advertisement, encompassing what is said and how it is said. Researchers and practitioners… Continue reading Advertising Strategies
DIGITAL MARKETING
Digital Marketing Author: Bibhor Singh MMS – Roll No. (0222118) Kohinoor Business School Literature Review PROMOTIONAL STRATEGIES FOR INDIAN PHARMACEUTICAL COMPANIES IN THE WORLD OF DIGITAL MARKETING. AGRAWAL, B.; MANDHANYA, Y. (2021) say that Pharmaceutical companies looking for some strategies for promotion as traditional method of newspaper is not useful in rural areas due to… Continue reading DIGITAL MARKETING
Content Marketing
Content Marketing Strategies to Educate and Entertain: Kristin C. et al (2013) stated that Content marketing is the art and science of regularly sharing valuable information with your target audience that aligns with and reinforces your brand. When you share content, you want to provide one or more of Education, Editorial and Entertainment. In Education,… Continue reading Content Marketing
Advertising Strategy
Title- Advertising Strategy Author- Mr.Sandeep Chaure Roll No.- 0222070 Literature Review:- The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F.; VAKRATSAS, D. (2023) evaluated the impact of advertising creative strategy (ACS) on advertising elasticity, taking into account both the content and execution of ads. The study uses a three-dimensional representation for evaluating content… Continue reading Advertising Strategy
IMPACT OF COVID-19 ON BANKING SECTOR
IMPACT OF COVID-19 ON BANKING SECTOR Author Pankaj Kolekar MMS- Roll No.92 Kohinoor Business School Literature Review COVID-19 Impact on Banking Sector of India Dr. Manohar Das Somani. et al. (2020) says that COVID-19 virus has disrupted economic activity all across the world due to the lockdown that the government implemented in an effort to… Continue reading IMPACT OF COVID-19 ON BANKING SECTOR
Branding and It’s effect on Consumer Behaviour.
Brand and It’s effect on Consumer Behaviour. Author: Ashwini Shinde MMS/B Roll. No.116 Business Research Methods Kohinoor Business School Literature Review 1. Sustainability Brand and its Role: Anca Cristina Stanciu Adina Burghelea (2020) mentioned that brands are powerful and powerful tools for change consumers around the world. Companies with successful brands and legions of loyal… Continue reading Branding and It’s effect on Consumer Behaviour.
Branding and It’s effect on Consumer Behaviour.
Brand and It’s effect on Consumer Behaviour. Author: Ashwini Shinde MMS/B Roll. No.116 Business Research Methods Kohinoor Business School Literature Review 1. Sustainability Brand and its Role: Anca Cristina Stanciu Adina Burghelea (2020) mentioned that brands are powerful and powerful tools for change consumers around the world. Companies with successful brands and legions of loyal… Continue reading Branding and It’s effect on Consumer Behaviour.