Emotional Marketing in India: The Primacy of Collectivism Over Individualism Author: SK MEHEBUB ALI ROLL NO- 123 KOHINOOR BUSINESS SCHOOL Introduction In the changing landscape of Indian consumerism, emotional marketing has become a crucial strategy for brands seeking authentic connections with their audience. This approach is rooted in the cultural framework of collectivism, which highlights… Continue reading Emotional Marketing in India: The Primacy of Collectivism Over Individualism
Category: Marketing
The Impact of Digital Marketing Strategies on Sales Performance in the Modern Business Environment
Author : Shubham Jadhav Digital Marketing Trends and Their Impact on Sales Chaffey and Ellis-Chadwick’s book focuses on how digital marketing strategies affect sales performance, especially in today’s rapidly evolving business landscape. They explain how businesses can use various digital tools, such as mobile optimization and data-driven marketing, to enhance their marketing efforts. The authors… Continue reading The Impact of Digital Marketing Strategies on Sales Performance in the Modern Business Environment
Industry Specific Marketing Research
Industry-Specific Marketing Research Author: [ Tahera Mulla ] Marketing Strategies in the Healthcare Industry John (2022) presented that Healthcare marketing has transformed significantly with the rise of digital technology, making it more patient-focused and accessible. Hospitals and healthcare providers use digital platforms to connect with patients, promote services, and share important health information. Telemedicine has… Continue reading Industry Specific Marketing Research
CLUSTER ANALYSIS FOR HAPPENSTANCE SANDALS
CLUSTER ANALYSIS FOR HAPPENSTANCE SANDALS Author: Bhavesh Choudhary, Paramjeet Singh, Vaishnavi Salunke, Sachin Kumar -ITM Business School Introduction: Happenstance footwear is a pioneering brand focused on delivering extreme comfort through innovative designs and materials. Established to address the gap in the Indian market for stylish yet comfortable shoes, Happenstance employs advanced technologies like… Continue reading CLUSTER ANALYSIS FOR HAPPENSTANCE SANDALS
Cluster Analysis and Anova of Ipad
Market Research Assignment-2 Cluster Analysis and Anova of Ipad M2 BatchGroup Members: 1. Samaya Rayaprolu2. Shatakshi3. Sneha Yadav4. Paridhi Gangrade Case Processing SummaryCasesValidNMissingNTotalNPercent PercentPercent52 98.1 1 1.9 53 100.0a. Squared Euclidean Distance usedb. Average Linkage (BetweenGroups) Introduction and Objectives: This analysis employs cluster analysis and ANOVA to assess variations in characteristics (e.g., engine, comfort, storage)… Continue reading Cluster Analysis and Anova of Ipad
Title: Factor Analysis of Perfume Characteristics
The primary goal of this analysis is to distill these ten characteristics into fewer core factors, allowing us to identify which aspects of perfume influence consumer satisfaction most strongly. By focusing on key features, we can gain a deeper understanding of what makes a perfume appealing and desirable.
Cluster Analysis and ANOVA of Dyson Airwrap
Name Roll No. Field MANSHI 021330024327 Marketing DRISHTI MANTRI 021330024329 Marketing MAITHILY 021330024328 Marketing Introduction- The Dyson Airwrap is a revolutionary hair styling tool that utilizes advanced technology to style hair without extreme heat. Launched by Dyson, a company known for its innovative engineering… Continue reading Cluster Analysis and ANOVA of Dyson Airwrap
Factor Analysis of Jaquar Taps
Factor analysis of Jaquar Taps AUTHOR- PRACHI BHALLA, POOJA MAHER, PARIDHI JAIN Introduction Factor analysis for Jaquar taps helps pinpoint what really matters to customers, like durability, design, and ease of use. By analyzing survey data, we can uncover patterns in customer preferences, grouping similar features together (say, style and brand reputation)… Continue reading Factor Analysis of Jaquar Taps
Factor Analysis OF Splendor Plus
This post will helps to better understand about the splendor plus bike
SURVEY ON CREDIT CARD BENEFITS
Tittle– Factor analysis of product (credit card) Author– Siddharth Singh (021330324003) Anushka Namjoshi (021330024066) Mrinal Das(021330024343) Introduction– Credit card which is globally used card is a financial tool issued by banks and financial institutions that allows individuals to borrow funds to make purchases, pay bills, or withdraw cash within a specified credit limit.… Continue reading SURVEY ON CREDIT CARD BENEFITS