TITLE: Comparison of 4 Flavors of Lays Potato Chips
AUTHOR: AARTI PAL
INTRODUCTION: Lays India is a leading snack brand that specializes in potato chips and other savory snacks. It is a subsidiary of PepsiCo India It was first launched in India in 1995 and within 5 years became one of the largest players in the potato chip market. Lays chips are available in a variety of flavors, ranging from classic salted to spicy masala and tangy tomato. The brand is known for its innovation and continues to expand its product offerings to cater to changing consumer preferences.
OBJECTIVE: To compare the four different flavors of Lays chips using a one-way ANOVA test and test the hypothesis.
H0 = All are same
H1 = Any 1 of them is different
LITERATURE REVIEW:
The study found that the most preferred Lays chips flavors among the respondents were Classic Salted and Masala Magic. It was observed that consumers preferred these flavors due to their taste and texture, which were perceived as being crispy and delicious. (Nandini and Nanthini, 2019)
A study also found that among the different Lays chip flavors, the most preferred flavor was Classic Salted, followed by Masala Magic, and Tomato Tango. The respondents showed a moderate level of awareness regarding the different Lays flavors available in the market, but the traditional flavors were found to be more popular as compared to the newer and more experimental flavors. (Goel and Arora, 2016)
DATA COLLECTION: A survey was conducted where the participants were to rate each of the four flavors on a scale of 1 to 10, with 1 being the lowest and 10 being the highest rating. The four Lays chip flavors included in the survey were Indian Masala Magic, Tomato Tango, Cream and Onion, and Classic Salted. The collected data was then used to calculate one-way ANOVA.
DATA ANALYSIS:
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 69.48171 3 23.16056911 3.396372632 0.01936 2.661108
Within Groups 1091.073 160 6.819207317
Total 1160.555 163
CONCLUSION: As calculated F which is 3.39 is more than F crit which is 2.66, Reject H0 and accept H1 which means any 1 of them is different.
REFERENCES:
Goel, N., & Arora, R. (2016). Consumer Preference and Perception towards Lays Chips Flavors in India. International Journal of Business and Administration Research Review, 4(5), 122-130.
R. Nandini and R. Nanthini. (2019). A Study on Consumer Preferences towards Lays Chips Flavours in Chennai City. International Journal of Applied Engineering Research, 14(10), 2369-2375.