Category: Sales – Marketing

                                           Logistic Regression   Author name- Deepak Chhabra Roll no- 021330424013 Batch- M2 From- ITM BUSINESS SCHOOL, KHARGHAR, NAVI MUMBAI   Introduction- In this analysis, we aim to evaluate the predictive performance of a logistic regression model used to forecast the likelihood of default among individuals based on several independent variables, including age, income, and… Continue reading Logistic Regression of Age, Income and Debt-income ratio

Shreyash Bhor, Darshan Dhamdhere,
Woodsworth Amrutkar

CLUSTER ANALYSIS OF SNITCH BRAND:   Group members: Anubhav Shrivastav Raj Mistry Yugansh Singh Rao Brand: Snitch Clothing Snitch is a contemporary Indian menswear brand known for its trendy and affordable clothing. Founded in 2019, it has quickly gained popularity for its fast-fashion approach, offering a wide range of styles from casual wear to work… Continue reading Cluster Analysis of SNITCH Brand

Authors: Tanay Harsh (021330624078) Krish Chauhan (02133024003) Mohit Kumar Sah (02133024340)     Case Processing Summarya,b Cases Valid Missing Total N Percent N Percent N Percent 54 100.0 0 .0 54 100.0 a.  Squared Euclidean Distance used b. Average Linkage (Between Groups)   Introduction In the context of consumer preferences and segmentation, understanding the extent… Continue reading Cluster Analysis of Activa Scooty

Group members- DEEPAK, SHUBHAM, MAHAK AGARWALL Batch- M2 From- ITM Business school, Kharghar, Navi Mumbai   Cluster Membership or Anova analysis-   Introduction- Our topic is Maruti Suzuki car in this study, we talk about Maruti Suzuki car features and aim to analyze a dataset that categorizes various cases into distinct clusters based on their… Continue reading Cluster or One way Anova analysis of maruti suzuki car

Cluster Analysis of Credit Cards Authors: Anushka Namjoshi, Siddharth Singh Introduction: Cluster analysis is a statistical technique used to group a set of objects or data points into clusters based on their similarities. The goal is to categorize data in such a way that items in the same cluster are more identical than to those… Continue reading SURVEY ON BENEFIT OF USING CREDIT CARD

Market Research Product- NISH HAIR Submitted to :- Professor- J.k Sachdeva Student Details Name Roll.no Field Muskan Jain 21330024590 Marketing  Mahek Chotrani  21330024318 Marketing  Ansh Seth  21330024061 Marketing INDEX Introduction 2 Objective 3 Data Collection 3-5 Data Analysis 5-9 KMO & Bartlett’s 5-9 No. of Factors 10-12 Rotated Components 12-13 Conclusion 14 Introduction Overview of… Continue reading Factor Analysis of Nish Hair

Market Research Assignment   Author – Deepak Chhabra – 021330424013, Shubham Dholakia, Mahak Aggarwal  FORM – ITM BUSNIESS SCHOOL   Introduction- Maruti Suzuki is the largest automobile manufacturer in India, specializing in small cars. In this assignment we talking about Maruti Suzuki car Features and safety for example- air bag, boot space, fuel efficiency etc.… Continue reading Maruti Suzuki Car

This report presents a factor analysis of key product attributes, highlighting critical components that shape consumer perceptions, including affordability, efficiency, and safety features.