Consumer behavior

CONUMER BHEVIOUR Author: – Vishakha Balu Bhosale  MMS/Roll No.07/Div A Kohinoor Business School  Literature Review    A study of organization Development Affected by consumer Buying Behavior Sharma Preeti. et,al(2022)says that how people, groups or organizations select,acquire,use, and discard items as well as the variables that affect their decision, taste , price and branding. The article… Continue reading Consumer behavior

Categorised as Management

Sales Management

Sales Management Author : Chunoti Sachin Rane MMS – Roll No. 111 Kohinoor Business School Literature Review : Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy : SATORNINO et al says that The prevalence of the dark triad personality traits (Machiavellianism, narcissism, and psychopathy) among salespeople challenges the emphasis on positive… Continue reading Sales Management

Categorised as Management

Banking Sector

Banking Sector Falguni Kesaria 222087 Work-life Balance Sania Khan, et al states that the increasing job pressure on employee deals with many circumstances epically with women who have faced the difficulties with their work life balance (WLB) and personal life (PL) .The study of women of Larkana city, Pakistan .According to a survey the women… Continue reading Banking Sector

Categorised as Management

Effects of Digital Transformation on Businesses

P Venkatesh Kamesh (FinTech Professional, Coventry University)  COVID-19 – Digital Transformation and Digital Competency The COVID-19 pandemic has caused serious and long-term disturbances in people’s lives all over the world, in both developing and developed countries. The Fintech companies and Start-ups have played a tremendous role in mitigating the inconvenience for the common people by… Continue reading Effects of Digital Transformation on Businesses


Title : Automobile Industry Author : Omkar Ashutosh Rekhi Roll No: 0222051 Literature Review – The future of the Automobile Industry : A look at the trends that will shape the next decade , By McKinsey & Company (2023) The automobile industry is rapidly evolving, and the next decade will bring significant changes. McKinsey &… Continue reading 51_Omkar_Ashutosh_Rekhi_MMS_BRM

Artificial Intelligence in Health Care

Artificial Intelligence in Health Care Author – Ritu Yadav MMS-65 Literature Review News and Analysis of the Global Innovation Scene. The article talks about how artificial intelligence (AI) is becoming more and more prevalent in healthcare, especially in light of the COVID-19 epidemic. It looks at several ways AI might be used in healthcare, including… Continue reading Artificial Intelligence in Health Care

Layoffs Impact

Layoffs Impact Author-Lekha Karnik MMS-Roll No-0222025 Kohinoor Business School Literature Review How mass layoffs are related to lower job performance and OCB among surviving employees in Chile: an investigation of the essential role of psychological Contract LOPEZ BOHLE, et al. (2017) This article established a link between mass layoffs, layoffs having a detrimental impact on… Continue reading Layoffs Impact

Artifical Intelligence.

Artificial Intelligence Author-Ruchita Kulkarni Kohinoor Business School MMS-Roll no-0222030 Literature Review Explaining Data-driven decisions made by AI Systems: The Counterfactual Approach. FERNANDEZ-LORIA et al. (2022) This article provides counterfactual explanations for the judgements made by model-based AI systems. The counterfactual method which defines an explanation as a set of system data inputs that causally drives… Continue reading Artifical Intelligence.