Consumer behavior

CONUMER BHEVIOUR Author: – Vishakha Balu Bhosale  MMS/Roll No.07/Div A Kohinoor Business School  Literature Review    A study of organization Development Affected by consumer Buying Behavior Sharma Preeti. et,al(2022)says that how people, groups or organizations select,acquire,use, and discard items as well as the variables that affect their decision, taste , price and branding. The article… Continue reading Consumer behavior

Categorised as Management

Sales Management

Sales Management Author : Chunoti Sachin Rane MMS – Roll No. 111 Kohinoor Business School Literature Review : Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy : SATORNINO et al says that The prevalence of the dark triad personality traits (Machiavellianism, narcissism, and psychopathy) among salespeople challenges the emphasis on positive… Continue reading Sales Management

Categorised as Management


MOONLIGHTING  Shrutika Kalambe   MMS- Roll No:21   Batch A    The decision to moonlight: does second job holding by the self-employed and employed differ?    ATHERTON, A. (2016) summarizes over decision to moonlight, can vary between self-employed individuals and those who are employed by company. Self-employed individuals have flexibility in their work which helps them to… Continue reading MOONLIGHTING

Categorised as Career

Smartphones Market

Smartphones market   Author: Suraj Amrutkar MMS – Roll no (0222002)   Kohinoor Business School   Literature Review   Innovative Products, Processes and Practices: Evaluation of Smartphone based Operating Systems and their Market Shares.   GAKHAR, K.; CHAHAL, A. et al.(2023), says that,In this essay, we’ll talk about how smartphones have changed our daily lives and… Continue reading Smartphones Market

Banking Sector

Banking Sector Falguni Kesaria 222087 Work-life Balance Sania Khan, et al states that the increasing job pressure on employee deals with many circumstances epically with women who have faced the difficulties with their work life balance (WLB) and personal life (PL) .The study of women of Larkana city, Pakistan .According to a survey the women… Continue reading Banking Sector

Categorised as Management

Effects of Digital Transformation on Businesses

P Venkatesh Kamesh (FinTech Professional, Coventry University)  COVID-19 – Digital Transformation and Digital Competency The COVID-19 pandemic has caused serious and long-term disturbances in people’s lives all over the world, in both developing and developed countries. The Fintech companies and Start-ups have played a tremendous role in mitigating the inconvenience for the common people by… Continue reading Effects of Digital Transformation on Businesses

Startup Failure

Startup Failure Author: Mrunalini P Redkar. Roll No. 0222050   Improving the Reach of Entrepreneurship.         Published in: ASCI Journal of Management, Mar2022, Business Source Elite         By: S. K., Adhokshaj         The article discusses the growth of entrepreneurship in India and its impact on the economy. With the support of the government, startups have… Continue reading Startup Failure


Title : Automobile Industry Author : Omkar Ashutosh Rekhi Roll No: 0222051 Literature Review – The future of the Automobile Industry : A look at the trends that will shape the next decade , By McKinsey & Company (2023) The automobile industry is rapidly evolving, and the next decade will bring significant changes. McKinsey &… Continue reading 51_Omkar_Ashutosh_Rekhi_MMS_BRM