Business communication research.
Author Madhuri patil.
Roll no- 0222107.
THE IMPACT OF EXECUTIVE VERBAL COMMUNICATION ON THE CONVERGENCE OF INVESTORS OPINIONS.
WEI GUO,SENGUL METIN,TIYING YU (2013) Said that Verbal communication refers to do communication by using our gesture, posture, facial expressions etc. Verbal communication works without using words. Verbal communication refers to “Non verbal communication”. It works indirectly without using single word. Executive communication can also affect the convergence of investors opinions. The opinions ofinvestors, referring specifically to their valuations of a firm, will converge when differences in their opinions decrease.
The composition of word language its type of language use it words and expression.One important way to reduce the differences of opinion across investors is to release more information publicly to lessen the information disadvantage of less informed investors. Verbal communication is a part of communication use regular basis to communicate one person to another person. Indirectly it tells so many things using body language. Communication means exchange data between two or more persons. In content newness The extent to which executive communication reveals new information is associated with an increase in the level of convergence of investors. Composition simplicity. Simplicity of language refers to the use of clear and concise expressions. communication avoids the use of obscure words, complex words.
ACCEPTABILITY OF NLP METHODS IN BUSINESS
COMMUNICATION FROM THE ASPECT OF THE
EMPLOYEES
Zunac,Ana Globcn (2020) The communication system consists of various aspects (exchange and processing of information, transmission of a message, contact with business partners and the like) without which an organization could not function (Jurković, 2012). One of the priorities of a business man is to get
empowered to communicate in order to achieve business success. Business communication has in the past been relied to the knowledge, specially of NLP, the method of successful business (Vodopija, 2006).
Neurolinguistic programming (acronym NLP) is a communication model that aims to identify and use patterns in the thinking process as the means
of improving the quality and effectiveness of communication. It is focu sed on achieving goals, creating better interpersonal relationships, removing barriers, building self confidence and acting more effectively. It is used various fields of occupation (business, education, law, medicine and (psychotherapy) to identify human patterns and to influence change in responses to stimuli.
Gobal Business communication system
Plevel,Martin J between 1989 to 1992 said that, A new president asked the human resources team to draft a blueprint for making the corporate strategy touch every aspect of worklife. Will this overhaul of HR policies and practices help a struggling division become a leader in its industry?
Players in the highly competitive telecommunications systems and services industry often face formidable challenges, including razor-thin profit margins and shameless imitation from competitors. Such was the case when AT&T merged two business units in July 1992 to form its Global Business Communications Systems (GBCS) division. GBCS entered the arena with the additional challenge of integrating two distinct cultures and business processes.
Now, after several years of declining revenue, the $3 billion, 26,000-person unit is on the verge of a dramatic transformation. The revenue growth and profitable second half of 1992 translated into a success and added to AT&T’s growing reputation as a dynamic competitor.
The story of how GBCS is vying to transform itself into a global leader involves at least three changes.
Our first two studies focus on staff auditors. Study 1 surveys 36 staff auditors. It provides evidence that upward communication styles and autonomous team cultures vary in practice and that audit staff perceive passive communication as less risky. Study 2 is an experiment with 126 experienced participants (practicing staff auditors and master’s of accountancy students with audit experience). Consistent with our predictions, we find that staff auditors prefer to communicate with their supervisors using a more passive style when raising issues. However, staff auditors also strategically adjust their style, as a more autonomous team culture reduces their preference for passive communication.
Strategic business communications for graduate accounting students
Rourke,kerry E.,Halsey Robert F. Sokuvitz Sydel,Wilson peter (2019) said that,he authors describe a component of Babson College’s master of science in accounting program that links a technical analysis course with writing and oral communication courses to provide students with skills necessary to efficiently manage group-centered projects and effectively communicate technical information. Initial quantitative and qualitative results suggest that student outcomes are positive. The authors believe that their pedagogy can also be applied in other technical fields such as economics, engineering, statistics, and other quantitative disciplines. he accounting firms and corporate partners that hire our students have sent us a clear message that mere technical competency in accounting is no longer sufficient to prepare students for careers in the accounting profession. Students also need to develop strong analytical abilities and the communication skills necessary to construct and deliver compelling and persuasive messages. By integrating the study and practice of business writing and business speaking into our MSA curriculum, we believe that our students will receive a better foundation upon which to build their careers.
We describe a unique graduate program, the master of science in accounting (MSA), part of which links the study and practice of effective business communications with financial statement analysis. We review the design of this portion of our MSA curriculum and demonstrate how a fully integrated learning experience—combining business communications with financial and accounting expertise—helps our students create more compelling arguments that will allow them to become more influential professionals. We then detail a key assignment that challenges students to communicate complex accounting and financial concepts to intelligent, sophisticated audience members who might not share their technical expertise. Finally, we describe the feedback mechanisms that allow us to evaluate our pedagogy.
How Effective are the Persuasive and Other Communication Abilities of MBA Students in India: Implications for Business Communication Courses.
Apparaju Hyma (2016) said that, One of the key learning outcomes of a business communication course is to develop the ability to persuade in various communication contexts. A marketing executive should
be able to present a product that persuades the client to buy and this is accomplished through various strategies such as drafting sales promotion letters, writing advertising
slogans, preparing promotional campaigns for launching the product in mass communication media and giving business presentations. Similarly, an annual report not only states facts but also The aim of a business communication course is to impart effective communication skills that are necessary in the current workplace context. However, a vast disconnect emerges when the course either fails to incorporate the necessary skills or when it fails to address the context of the workplace. A great body of literature is available in other countries, especially in the USA and
the UK, with inquiries into various aspects of this curricular mismatch, and suitable remedies proposed and successfully implemented. In the Indian context too, there is an urgent need to take up this issue for systematic
Conclusion
In research of executive verbal communication on the convergence of investors opinions ,communication need to be very clear and concise it observe by gesture posture or body language . its used by without using single words. there is many different opinion by different people they communicate through communication.
Acceptability of NLP methods in business communication from the aspect of the employees. the communication system consist of various aspects exchange data through it.
Global business communication system it works in huge term A new president asked the human resource team to draft a blueprint for making the corporate strategy touch every aspect of worklife. Players in the highy competitive telecommunication system and industry.
Strategic business communication for graduate accounting students. author describes a component of babson colleges master of science in accounting program that links technical analysis course with writing and oral communication courses to provide student with skills. Necessary to effectively manage group.
It also useful for mba student communication abilities to implications for business communication.
Refrences.
WEI GUO; SENGUL, M.; TIEYING YU. The Impact of Executive Verbal Communication on the Convergence of Investors’ Opinions. Academy of Management Journal, [s. l.], v. 64, n. 6, p. 1763–1792, 2021. DOI 10.5465/amj.2019.0711. Disponível em: https://discovery.ebsco.com/linkprocessor/plink?id=17c16d59-079a-3b07-bb6b-213e0f656a49. Acesso em: 12 maio. 2023.
ŽUNAC, A. G.; ERCEGOVAC, P.; VIDOVIĆ, V. Acceptability of Nlp Methods in Business Communication from the Aspect of the Employees. Advances in Business-Related Scientific Research Journal, [s. l.], v. 11, n. 2, p. 31–49, 2020. Disponível em: https://discovery.ebsco.com/linkprocessor/plink?id=c3160de4-b7c4-33b5-a753-ad242a50af14. Acesso em: 12 maio. 2023.
PLEVEL, M. J. et al. AT&T Global Business Communications Systems: Linking HR With Business Strategy. Organizational Dynamics, [s. l.], v. 22, n. 3, p. 59–72, 1994. DOI 10.1016/0090-2616(94)90048-5. Disponível em: https://discovery.ebsco.com/linkprocessor/plink?id=81900aea-94d7-37b0-9862-bc87cc19b714. Acesso em: 12 maio. 2023.
ROURKE, K. E. et al. Strategic business communications for graduate accounting students: A fully integrated learning experience. Journal of Education for Business, [s. l.], v. 94, n. 2, p. 71–80, 2019. DOI 10.1080/08832323.2018.1504736. Disponível em: https://discovery.ebsco.com/linkprocessor/plink?id=e6836e61-eb0f-3c25-abd8-d434bf1d3482. Acesso em: 12 maio. 2023.(student)
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