Advertising Strategy

Title- Advertising Strategy Author- Mr.Sandeep Chaure Roll No.- 0222070 Literature Review:- The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F.; VAKRATSAS, D. (2023) evaluated the impact of advertising creative strategy (ACS) on advertising elasticity, taking into account both the content and execution of ads. The study uses a three-dimensional representation for evaluating content… Continue reading Advertising Strategy


E-commerce Author: Aniket Dupargude MMS – ROLL NO. 12 Literature Review Analysis of Computer-Based Blockchain Technology in Cross-Border E-commerce Platforms. Zheng, Luyao et al. (2021) says that blockchain technology has the potential to revolutionize cross-border e-commerce platforms by improving efficiency, security, and trust. Several studies have explored the use of blockchain technology in cross-border e-commerce… Continue reading E-commerce

Brand Awareness

Brand Awareness Author: Shivansh Gupta MMS – Roll No. (0222) Kohinoor Business School Literature Review The development of brand awareness in young children: how do young children recognize brands? AKTAŞ ARNAS et al(2016) say that According to the study, young kids as young as three exhibit brand awareness and can identify the product and brand… Continue reading Brand Awareness

Mutual Funds

Mutual Funds Author Shruti Bagul Literature view 1. Why Do Mutual Funds Hold Lottery Stocks? The article examines the behavior of mutual fund investors seeking out extreme fund returns and the strategies used by fund managers to exploit this behavior. The study finds that funds with more lottery holdings attract larger flows, suggesting managers cater… Continue reading Mutual Funds

textile industry

TEXTILE INDUSTRY Author: Rutik Thotle, KBS, MMS (0222060) Textile-to-Textile Recycling, Using and Opportunities The article examines the commercial viability of employing past- consumer waste in the United States for textile-to-textile EvMc (2023, 15, 1473) recycling. This recycling techniques, which entails gathering worn fabrics and turning them into new items has both obstacles and opportunities, as… Continue reading textile industry

Calculation of Beta of Maharashtra Bank & its Significant.

Title: Calculation of Beta of Maharashtra Bank & its Significant. Author: Mansi Dinesh Bendal Introduction: Bank of Maharashtra (BoM) was registered on September 16, 1935 with a capital of Rs10 Lakh. Today it has the largest network of 1,375 branches than any other public sector banks in Maharashtra . It has a network of 345… Continue reading Calculation of Beta of Maharashtra Bank & its Significant.

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