Marketing Analysis Author: Gaurav Chopade Methods for Latent Moderation Analysis in Marketing Research Pieters et al (2022) emphasize that the study compares six methods for latent moderation analysis and offers valuable recommendations. Notably, the choice of methods depends on the researcher’s discretion, particularly when reliabilities of moderation variables . The factor scores method and the… Continue reading Marketing Analysis
Tag: Marketing
CONSUMER BEHAVIOR
How minor change in environment affects consumer behaviour.
Significance/ Relationship of Samvardhana Motherson International Ltd with Nifty
Add description for your Article from here. Title: Significance/ Relationship of Samvardhana Motherson International Ltd with Nifty Author: Sadhvi Vishnu Jaiswal Introduction: Samvardhana Motherson International Ltd Samvardhana Motherson (formerly known as Motherson Sumi Systems Limited) is an Indian manufacturer of wiring harnesses, plastic components and rearview mirrors for passenger cars. The company was established in… Continue reading Significance/ Relationship of Samvardhana Motherson International Ltd with Nifty
TRADEMARK INFRINGEMENT ACT-1999
M2262 | FR.C.RIDRIGUES INSTITUTE OF MANAGEMENT STUDIES | MMS-1ST YEAR | BY MR.VIVEK ASHOK KHETIA | | V GUARD INDUSTRIES LTD. v/s SUKAN RAJ JAIN & ANR. V Guard Industries Ltd., is a company with its registered office in Kerala to be in the business of manufacturing, distribution and marketing/selling of electrical goods which it… Continue reading TRADEMARK INFRINGEMENT ACT-1999
Marketing Science & Inspirations
Marketing Science & Inspirations Divya Mohite Article no 1 – Personalize packing In this article, we investigate consumers’ attitudes toward the marketing use of shipping packaging. With the growing importance of e-commerce, retailers are looking for new ways to engage consumers. Consumer packaging has long been known and described for its important marketing role, but… Continue reading Marketing Science & Inspirations
Future of Marketing VR, AR, Metaverse
Title: Future of Marketing: AR, VR & Metaverse Presented by: Jigyasha Hemant Joshi, (JDBIMS) Jankidevi Bajaj Institute of Management. 1.Objective: To know the future of marketing by introducing Artificial Intelligence & movement towards technology. 2.Introduction: Based on the Literature that were reviewed, the author represents the framework of AIM i.e., Artificial Intelligence Marketing that allows… Continue reading Future of Marketing VR, AR, Metaverse
Future of Marketing VR, AR, Metaverse
Title: Future of Marketing: AR, VR & Metaverse Name: Jigyasha Hemant Joshi Introduction: Based on the Literature that were reviewed, the author represents the framework of AIM i.e., Artificial Intelligence Marketing that allows a sovereign machine to receive big data and information, uses AI to generate knowledge in accordance to enhance the market & relationship… Continue reading Future of Marketing VR, AR, Metaverse