Brand Awareness Author: Shivansh Gupta MMS – Roll No. (0222) Kohinoor Business School Literature Review The development of brand awareness in young children: how do young children recognize brands? AKTAŞ ARNAS et al(2016) say that According to the study, young kids as young as three exhibit brand awareness and can identify the product and brand… Continue reading Brand Awareness
Category: Management
New age marketing techniques
It’s about new marketing concepts and techniques for business to grow in modern technology world
Birth Rate
Birth Rate. Author: Tejas Rajendra Pagare. MMS – Roll No (0222042). Kohinoor Business School. Literature Review. Live Birth Rates in Women Under 38 Years Old with AMH Level : Morcel K A retrospective research found that in their first IVF +/- ICSI cycle 1, women under the age of 38 with AMH levels of less than… Continue reading Birth Rate
Business communication research
Business communication research. Author Madhuri patil. Roll no- 0222107. THE IMPACT OF EXECUTIVE VERBAL COMMUNICATION ON THE CONVERGENCE OF INVESTORS OPINIONS. WEI GUO,SENGUL METIN,TIYING YU (2013) Said that Verbal communication refers to do communication by using our gesture, posture, facial expressions etc. Verbal communication works without using words. Verbal communication refers to “Non verbal communication”.… Continue reading Business communication research
Mutual Funds
Mutual Funds Author Shruti Bagul Literature view 1. Why Do Mutual Funds Hold Lottery Stocks? The article examines the behavior of mutual fund investors seeking out extreme fund returns and the strategies used by fund managers to exploit this behavior. The study finds that funds with more lottery holdings attract larger flows, suggesting managers cater… Continue reading Mutual Funds
Business Ethics
Title – Business Ethics Author – Tanvi Pandit Waghmare FYMMS B Roll No – 127 Literature Review Understanding the Ethical Stakes of Quantification and Developing a Research Agenda ISLAM, G (2022) says that the practice of quantification, or the use of numbers to create organizational knowledge and power, has become increasingly prevalent with the rise… Continue reading Business Ethics
Government Securities
NAME: DIVYA SANTOSH WARE. CLASS: FY-MMS. ROLL NO.: 0222128. SUBJECT: BUSINESS RESEARCH METHODOLOGY. TOPIC: Government Securities. Risk spilled over global treasury market in pandemic. Fang Y, et, al (2022) says that the state-dependent local projection method was used to examine the influence of Covid-19 pandemic shocks on Treasury market volatility and risk spill overs, with… Continue reading Government Securities
Indian Stock Market
INDIAN SHARE MARKET Author Abhijeet Tikudave Literature Review MMS Roll NO: 62 Sectoral Analysis. RANKIREDDY, A. S. et al. (2019) says that the relationship between sectors in the Indian stock market using a network algorithm perspective. The study finds that the Indian stock market is characterized by a high degree of interdependence among sectors, and… Continue reading Indian Stock Market
Marketing Classification
Directions and theory of marketing Vishwas Jadhav Yoram et. al(1983) says that In international marketing strategy (IMS) research, there has been a growing emphasis on performance-based results since the 1990s. Initially, the research concentrated mostly on multinational corporations (MNCs) and IMS standardisation for operational integration across worldwide networks. Later, the scope was broadened to cover… Continue reading Marketing Classification
Digital Marketing
Digital Marketing Author: Amit Singh MMS Roll no: 56 Kohinoor Business School Literature Review Observing Product Touch: The Vicarious Haptic in Digital Marketing and Virtual Reality. Luangrath, et al. (2022) says that on the impact of virtual environments in retail, such as online images and VR interfaces, on consumer experiences. The study found that observing… Continue reading Digital Marketing