Title- Advertising Strategy Author- Mr.Sandeep Chaure Roll No.- 0222070 Literature Review:- The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F.; VAKRATSAS, D. (2023) evaluated the impact of advertising creative strategy (ACS) on advertising elasticity, taking into account both the content and execution of ads. The study uses a three-dimensional representation for evaluating content… Continue reading Advertising Strategy
Category: Marketing
IMPACT OF COVID-19 ON BANKING SECTOR
IMPACT OF COVID-19 ON BANKING SECTOR Author Pankaj Kolekar MMS- Roll No.92 Kohinoor Business School Literature Review COVID-19 Impact on Banking Sector of India Dr. Manohar Das Somani. et al. (2020) says that COVID-19 virus has disrupted economic activity all across the world due to the lockdown that the government implemented in an effort to… Continue reading IMPACT OF COVID-19 ON BANKING SECTOR
Branding and It’s effect on Consumer Behaviour.
Brand and It’s effect on Consumer Behaviour. Author: Ashwini Shinde MMS/B Roll. No.116 Business Research Methods Kohinoor Business School Literature Review 1. Sustainability Brand and its Role: Anca Cristina Stanciu Adina Burghelea (2020) mentioned that brands are powerful and powerful tools for change consumers around the world. Companies with successful brands and legions of loyal… Continue reading Branding and It’s effect on Consumer Behaviour.
Branding and It’s effect on Consumer Behaviour.
Brand and It’s effect on Consumer Behaviour. Author: Ashwini Shinde MMS/B Roll. No.116 Business Research Methods Kohinoor Business School Literature Review 1. Sustainability Brand and its Role: Anca Cristina Stanciu Adina Burghelea (2020) mentioned that brands are powerful and powerful tools for change consumers around the world. Companies with successful brands and legions of loyal… Continue reading Branding and It’s effect on Consumer Behaviour.
E-commerce
E-commerce Author: Aniket Dupargude MMS – ROLL NO. 12 Literature Review Analysis of Computer-Based Blockchain Technology in Cross-Border E-commerce Platforms. Zheng, Luyao et al. (2021) says that blockchain technology has the potential to revolutionize cross-border e-commerce platforms by improving efficiency, security, and trust. Several studies have explored the use of blockchain technology in cross-border e-commerce… Continue reading E-commerce
Brand Awareness
Brand Awareness Author: Shivansh Gupta MMS – Roll No. (0222) Kohinoor Business School Literature Review The development of brand awareness in young children: how do young children recognize brands? AKTAŞ ARNAS et al(2016) say that According to the study, young kids as young as three exhibit brand awareness and can identify the product and brand… Continue reading Brand Awareness
New age marketing techniques
It’s about new marketing concepts and techniques for business to grow in modern technology world
Mutual Funds
Mutual Funds Author Shruti Bagul Literature view 1. Why Do Mutual Funds Hold Lottery Stocks? The article examines the behavior of mutual fund investors seeking out extreme fund returns and the strategies used by fund managers to exploit this behavior. The study finds that funds with more lottery holdings attract larger flows, suggesting managers cater… Continue reading Mutual Funds
Marketing Classification
Directions and theory of marketing Vishwas Jadhav Yoram et. al(1983) says that In international marketing strategy (IMS) research, there has been a growing emphasis on performance-based results since the 1990s. Initially, the research concentrated mostly on multinational corporations (MNCs) and IMS standardisation for operational integration across worldwide networks. Later, the scope was broadened to cover… Continue reading Marketing Classification
Digital Marketing
Digital Marketing Author: Amit Singh MMS Roll no: 56 Kohinoor Business School Literature Review Observing Product Touch: The Vicarious Haptic in Digital Marketing and Virtual Reality. Luangrath, et al. (2022) says that on the impact of virtual environments in retail, such as online images and VR interfaces, on consumer experiences. The study found that observing… Continue reading Digital Marketing