Marketing Analysis Author: Gaurav Chopade Methods for Latent Moderation Analysis in Marketing Research Pieters et al (2022) emphasize that the study compares six methods for latent moderation analysis and offers valuable recommendations. Notably, the choice of methods depends on the researcher’s discretion, particularly when reliabilities of moderation variables . The factor scores method and the… Continue reading Marketing Analysis
Tag: Sales
Sales Forecasting
SALES FORECASTING Nikita Naik. Griva, Butorina, Et All (2023) A sales funnel is a marketing model that outlines the journey of a potential customer from initial contact with a product or offer to making a purchase. It comprises various stages where clients interact with a company and its brand. Analyzing the sales funnel is… Continue reading Sales Forecasting
TRADEMARK INFRINGEMENT ACT-1999
M2262 | FR.C.RIDRIGUES INSTITUTE OF MANAGEMENT STUDIES | MMS-1ST YEAR | BY MR.VIVEK ASHOK KHETIA | | V GUARD INDUSTRIES LTD. v/s SUKAN RAJ JAIN & ANR. V Guard Industries Ltd., is a company with its registered office in Kerala to be in the business of manufacturing, distribution and marketing/selling of electrical goods which it… Continue reading TRADEMARK INFRINGEMENT ACT-1999