Advertising Strategies Author: Sakshi Chavan MMS – Roll No.11 Kohinoor Business School Literature Review The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F. et al. (2023) say that the advertising creative refers to the content and execution of an advertisement, encompassing what is said and how it is said. Researchers and practitioners… Continue reading Advertising Strategies
Stock Market
Topic : Stock Market Author : Prashant Khilari Roll No : 0222091 (MMS’ B) Business research Method Kohinoor Business school Literature Review Measuring the Real-Time Stock Market Impact of Firm-Generated Content. Kannan, P.K et al. (Sep 2022) says that examines the impact of firm-generated content (FGC) on stock markets characterized by ultra-high-frequency trading. The… Continue reading Stock Market
Population Density
Population Density Author – Vivek Kirdat MMS – Roll No 29 Kohinoor Business School Literature Review Economic Role of Population Density The paper titled “Economic Role of Population Density” by Yuri Yegorov explores the influence of population density on economic activity. The author reviews and extends previous works in this field. The paper highlights… Continue reading Population Density
Organization Behaviour
Author- Prerana prakash Ubale-0222063 Sexual Harassment in Nonprofit Organizat ions: Organizational Dysfunctions or Harass CADEM er’s Behavior. Nuñez, et al (2018) says that Research on sexual harassment in nonprofit organizations suggests that it can be attributed to a combination of organizational dysfunctions and the behavior of the harasser. Several studies have examined the underlying factors… Continue reading Organization Behaviour
Content Marketing
Content Marketing Strategies to Educate and Entertain: Kristin C. et al (2013) stated that Content marketing is the art and science of regularly sharing valuable information with your target audience that aligns with and reinforces your brand. When you share content, you want to provide one or more of Education, Editorial and Entertainment. In Education,… Continue reading Content Marketing
Effects of Digital Transformation on Businesses
P Venkatesh Kamesh (FinTech Professional, Coventry University) COVID-19 – Digital Transformation and Digital Competency The COVID-19 pandemic has caused serious and long-term disturbances in people’s lives all over the world, in both developing and developed countries. The Fintech companies and Start-ups have played a tremendous role in mitigating the inconvenience for the common people by… Continue reading Effects of Digital Transformation on Businesses
Banking Sector
Banking Sector Falguni Kesaria 222087 Work-life Balance Sania Khan, et al states that the increasing job pressure on employee deals with many circumstances epically with women who have faced the difficulties with their work life balance (WLB) and personal life (PL) .The study of women of Larkana city, Pakistan .According to a survey the women… Continue reading Banking Sector
Finance and accounting management
Finance and accounting management Author : Akanksha Palaye MMS ‘B’ Roll no: 0222105 Business Research Methods Kohinoor Business School Literature Review 1.Public sector financial management Alon Barton et al ,(2009) stat that, The adoption of accrual accounting was integral to the whole NPFM reform program implemented by the Australian government. The reviews of… Continue reading Finance and accounting management
Social Media
SOCIAL MEDIA Name: Sandesh Ambhore Roll no.: 67 Batch B Do Firms’ Social Media Fake News Clarifications Mitigate the PEAD Anomaly? Evidence from a Policy Experiment in China. WANG and YE (2023) says use of social media will clarify the fake news over reduction of PEAD anomaly. Policy experiment was conducted in China to… Continue reading Social Media
Government Securities
This Research will help you how to government securities work