Fashion brands and their ratings.
Smriti Ahuja (021330024578)
ITM Skills University.
Introduction
Some popular fashion brands in India are Zudio, Zara, Pantaloon and H&M, these different fashion brands are known for their different characteristics with each brand leading in some or the other; For example, Zudio gives its customers a wide range of products with affordable price range while Zara leads in trendy fashion sense.
Objective
To determine whether the customers are in a harmony while selecting fashion brands or their choices vary across the 4 brands.
Data Collection
To conduct this research the data was collected from 25 students through a questionnaire with response ratings scaling from 1-10, 1 being least preferable and 10 being highest favourable, also post data collection single factor Anova was calculated to analyse the differences in ratings between the mentioned fashion brands.
Data Analysis
| ANOVA | ||||||
| Source of Variation | SS | df | MS | F | P-value | F crit |
| Between Groups | 28.59 | 3 | 9.53 | 2.275820896 | 0.0846885109 | 2.699392598 |
| Within Groups | 402 | 96 | 4.1875 | |||
| Total | 430.59 | 99 |
- Null Hypothesis(H0) -: There is no significant difference in the average ratings between the fashion brands.
- Alternate Hypothesis(H1) -: There is a significant difference in the average of ratings between at least any 2 fasshion brands.
As the P-value is 0.084 which is more than the significant level of 0.05 this indicates that we will accept the Null Hypothesis(H0) and reject the Alternate Hypothesis(H1).
Conclusion
As we accept the Null Hypothesis, we can say that there is no statistically significant difference in the average rating of 4 fashion brands.