Cluster Analysis of Product(Crocs)

Title: Cluster Analysis of Product(Crocs)

Authors: Aakansha Yadav (021330024004)

                       Sriza Biswas(021330024403)

                      Rishi Nagda(021330024277)

Introduction: Crocs, a globally recognized brand, is best known for its unique and comfortable footwear made from a proprietary foam material called Croslite™. Originally launched in 2002, Crocs quickly became popular for their lightweight, slip-resistant clogs that provide ample comfort and support. Crocs are praised for their durability, ease of maintenance, and versatility, making them a favorite choice for everyday wear. With a focus on comfort, style, and innovation, Crocs has become a staple in casual and professional settings, appealing to all age groups.

The 10 Characterstics of Crocs are :

  1. Comfort
  2. Lightweight
  3. Water-resistant
  4. Slip-resistant
  5. Ventilation
  6. Cleanability
  7. Durability
  8. Stylish
  9. Fit
  10. Odor-resistant

Objective: Cluster analysis through K means

Data Collection: The survey was conducted using Google Forms to evaluate perceptions of Crocs based on ten essential characteristics: Comfort, Lightweight, Water-resistance, Slip-resistance, Ventilation, Cleanability, Durability, Style, Fit, and Odor-resistance. A total of 50 respondents, consisting of friends and relatives, participated in the survey. Each question targeted one of these specific characteristics, as outlined below:

  1. Comfort: “How comfortable do you find Crocs for extended wear?”
  2. Lightweight: “Do you agree that Crocs are lightweight and easy to walk in?”
  3. Water-resistance: “Do you find Crocs effective for use in wet environments?”
  4. Slip-resistance: “How well do Crocs provide slip-resistance on wet or slippery surfaces?”
  5. Ventilation: “Do you agree that the ventilation in Crocs helps keep your feet cool and dry?”
  6. Cleanability: “How easy do you find it to clean and maintain Crocs compared to other shoes?”
  7. Durability: “Do Crocs last longer than other footwear you own?”
  8. Stylish: “Do you think Crocs are stylish and fashionable?”
  9. Fit: “How effective is the heel strap in providing a secure fit when wearing Crocs?”
  10. Odor-resistance: “Do you find Crocs to be odor-resistant even after long periods of use?”

Participants rated their responses on a Likert scale with the following values:

– Strongly Agree – 5 

– Agree – 4 

– Neutral – 3 

– Disagree – 2 

– Strongly Disagree – 1 

This approach enabled us to gather detailed feedback on each characteristic, providing comprehensive insights into the overall perception and satisfaction with Crocs among the respondents.

Data Analysis:

  1. Cluster Membership

Cluster Membership

Case Number

Cluster

Distance

1

1

2.918

2

1

3.153

3

1

3.676

4

2

3.142

5

1

2.338

6

1

2.022

7

2

4.677

8

1

1.525

9

1

1.797

10

1

3.884

11

1

1.509

12

1

1.797

13

2

1.916

14

2

4.803

15

1

2.114

16

1

2.741

17

2

4.058

18

1

2.496

19

1

3.206

20

1

1.556

21

1

.840

22

2

4.156

23

1

1.730

24

2

3.778

25

1

3.822

26

1

2.869

27

1

1.616

28

2

2.910

29

1

3.014

30

1

2.409

31

1

2.255

32

1

2.348

33

2

2.066

34

1

3.670

35

1

2.180

36

1

1.525

37

1

1.645

38

1

1.601

39

1

4.550

40

1

4.363

41

1

1.586

42

1

.840

43

1

2.409

44

2

1.752

45

1

2.983

46

1

3.872

47

1

3.709

48

1

4.669

49

1

1.601

50

1

1.730

51

1

3.483

52

1

5.140

 

2.Final Cluster Centers

Final Cluster Centers

 

Cluster

1

2

Comfort

3.86

2.30

Lightweight

4.17

2.20

Water-resistant

4.02

2.30

Slip-resistant

3.52

2.70

Ventilation

4.02

2.70

Cleanability

4.14

2.50

Durability

3.93

2.00

Stylish

3.71

1.90

Fit

3.52

3.00

Odor-resistant

3.69

3.10

 

3.One way ANOVA

ANOVA

 

Cluster

Error

F

Sig.

Mean Square

df

Mean Square

df

Comfort

19.584

1

.825

50

23.742

<.001

Lightweight

31.240

1

.549

50

56.938

<.001

Water-resistant

24.001

1

.982

50

24.453

<.001

Slip-resistant

5.482

1

.972

50

5.642

.021

Ventilation

14.155

1

.782

50

18.112

<.001

Cleanability

21.799

1

.673

50

32.398

<.001

Durability

30.041

1

.736

50

40.833

<.001

Stylish

26.586

1

1.069

50

24.860

<.001

Fit

2.216

1

1.330

50

1.667

.203

Odor-resistant

2.816

1

1.158

50

2.433

.125

 

 

Cluster Analysis
The analysis divides respondents into two distinct clusters based on their perceptions of Crocs’ characteristics. Cluster 1 members generally have positive views on Crocs’ features, rating them higher on attributes such as Comfort (3.86), Lightweight (4.17), and Water-resistance (4.02). In contrast, Cluster 2 exhibits a more critical stance, with lower ratings across the same attributes. This division reflects two primary consumer segments: those who highly appreciate Crocs’ functional and comfortable design, and those who may perceive them as lacking in style or durability.

ANOVA Results
The ANOVA findings indicate statistically significant differences between clusters across most attributes, with p-values less than 0.05 in categories like Comfort, Lightweight, Water-resistant, and Cleanability. This suggests that these attributes meaningfully differentiate the two consumer groups. Fit and Odor-resistance, however, do not show significant variance between clusters (p-values > 0.05), implying that these aspects are viewed similarly across both groups, regardless of their overall opinion on Crocs.

Conclusion:

he analysis identifies three major preference factors among Crocs consumers:

  1. Wearability – High scores for Comfort and Lightweight highlight the priority customers place on easy, comfortable wear.
  2. Resilience – Attributes like Durability and Water-resistance resonate with users seeking long-lasting and versatile footwear for diverse conditions.
  3. Secure Freshness – Positive feedback on Fit and Odor-resistance underlines the value consumers place on a secure, odor-free experience, especially for long-term use.

These insights provide a foundation for product positioning and potential enhancement areas, aligning well with consumer expectations.

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