DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading Digital Marketing
Category: Business
Marketing Research
Marketing Research Author: Mahesh More Marketing Research and Bridging Generational Divides BERG et al (2022) This article discusses the niche but significant area of marketing research focused on elderly consumers. It emphasizes the importance of including an age perspective in marketing research, comparable to considering gender. Highlighting gaps in existing knowledge,… Continue reading Marketing Research
Implications for business and investors
Implications for business and investors Author Zeeshan Shaikh Do Socially Responsible Funds Actually Deliver What They Promise? SCHEPERS & SETHI (2003) the growth of Socially Responsible Investing (SRI) and its focus on corporate social responsibility. The research raises concerns about the lack of clear definitions and precision in SRI funds, making it challenging… Continue reading Implications for business and investors
change management
CHANGE MANAGEMENT AUTHOR SAHIL PATIL Overcome Crises by Implementing Management Systems in Organizations KIRECHEVA, E. (2022) states that effective change management is an important success factor in modern business organizations. Exposed to external and internal factors of the changing environment, modern businesses are subject to a number of challenges. There is a continuous need… Continue reading change management
make in india
Make in India Author- Dharmesh Pardeshi Make in India 1) Stakeholders’ Association Extension Memory Model.A way of thinking about brand building of Make in India The purpose of the paper is to evaluate Make in India brand building by using the associative network memory model approach of stakeholders. It analyses 73 newspaper articles published in… Continue reading make in india
Customer Relationship Management
All about Customer Relationship Management
Mental health
summary: 1) The article discusses the growing influence of social media, particularly TikTok, in the realm of mental health. It highlights concerns that vulnerable individuals might be led astray by potentially harmful information, leading to self-diagnosis and inaccurate labels. The article acknowledges the positive aspects of online content in raising awareness but emphasizes the need… Continue reading Mental health
Effect of artificial intelligence on corporate world.
Effect of artificial intelligence on corporate world Vedika Taware 1) Li , et al. (2023) examines the impact of artificial intelligence (AI) on on-the-job learning through a systematic analysis. It proposes six hypotheses based on literature review and theoretical analysis, which are tested empirically using CGSS data. The findings indicate that AI usage in… Continue reading Effect of artificial intelligence on corporate world.
Communication
Communication Shreya Phuke 1)MacLennam, (2002) The staggering impact of poor communication on organizations, revealing that approximately 80% of all problems within organizations can be directly attributed to communication issues. This statistic emphasizes a clear and direct correlation between communication effectiveness and overall organizational challenges. The insight provided by MacLennam emphasizes the strategic importance of… Continue reading Communication
Unemployment Rate and labor Market
Here, discusses a broad range of topics related to global labor markets, covering issues such as European employment policies, unemployment predictions, economic challenges, unexpected job losses, crisis response measures, contrasting narratives about the U.S. labor market, the impact of the COVID-19 pandemic on Poland’s labor market, and the global trend of decreasing unemployment rates. It emphasizes the complexity of global labor dynamics, highlighting regional variations, economic shifts, and the importance of adaptive policies in response to ongoing workforce conditions.