Factor Analysis for Happenstance Sandals

FACTOR ANALYSIS FOR HAPPENSTANCE SANDALS Author: Bhavesh Choudhary, Paramjeet Singh, Vaishnavi Salunke, Sachin Kumar -ITM Business School   Introduction: Happenstance footwear is a pioneering brand focused on delivering extreme comfort through innovative designs and materials. Established to address the gap in the Indian market for stylish yet comfortable shoes, Happenstance employs advanced technologies like Fluffium… Continue reading Factor Analysis for Happenstance Sandals

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Comparative Analysis of Four Leading Watch Brands

  Title : Comparative Analysis of Four Leading Watch Brands Author : Riya Kashte Introduction : The watch industry, steeped in history and innovation, has evolved into a symbol of status, style, and precision. This study delves into the realm of consumer perception regarding four prominent watch brands: Rolex, Timex, Michael Kors, and Cartier. Each… Continue reading Comparative Analysis of Four Leading Watch Brands

Factor Analysis of Jaquar Taps

Factor analysis of Jaquar Taps   AUTHOR- PRACHI BHALLA, POOJA MAHER, PARIDHI JAIN     Introduction Factor analysis for Jaquar taps helps pinpoint what really matters to customers, like durability, design, and ease of use. By analyzing survey data, we can uncover patterns in customer preferences, grouping similar features together (say, style and brand reputation)… Continue reading Factor Analysis of Jaquar Taps

SURVEY ON CREDIT CARD BENEFITS

Tittle– Factor analysis of product (credit card) Author– Siddharth Singh (021330324003)                    Anushka Namjoshi (021330024066)                    Mrinal Das(021330024343) Introduction– Credit card which is globally used card is a financial tool issued by banks and financial institutions that allows individuals to borrow funds to make purchases, pay bills, or withdraw cash within a specified credit limit.… Continue reading SURVEY ON CREDIT CARD BENEFITS

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Factor Analysis of Dyson Airwrap

Authors: Mantri Drishti(021330024329), Manshi(021330024327), Maithily Godhankar Introduction –The Dyson Airwrap is a cutting-edge styling tool that has revolutionized the way people style their hair. Known for its sleek design and innovative features, the Airwrap uses advanced technology to create salon-quality styles with ease. Its standout Coanda air technology effortlessly wraps hair around the barrel, reducing… Continue reading Factor Analysis of Dyson Airwrap

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Marketing Analysis

Marketing Analysis Author: Gaurav Chopade Methods for Latent Moderation Analysis in Marketing Research Pieters et al (2022) emphasize that the study compares six methods for latent moderation analysis and offers valuable recommendations. Notably, the choice of methods depends on the researcher’s discretion, particularly when reliabilities of moderation variables . The factor scores method and the… Continue reading Marketing Analysis

Marketing Strategy

Marketing Strategy Author: Aaron J D’souza Marketing strategy in era v. Godfrey and Higgins (2020) emphasize the dominant discourse within marketing strategy is shaped by the mainstream Marketing Management School, which emerged in the mid-20th century. This discourse is constructed of certain beliefs, ideas and arguments that are preferred, while others are silenced. The rational… Continue reading Marketing Strategy

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