How Marketing of Milk Shaped People’s Minds:Consumer Perception, Health Narratives, and Branding Influence Author: Nabhaneel Pradeep Karambat Abstract Milk has been marketed not only as a beverage but as a symbol of strength, purity, and health. Through decades of strategic advertising, emotional storytelling, celebrity endorsements, and government support, milk marketing has shaped public perception and… Continue reading How Marketing of Milk Shaped People’s Minds: Consumer Perception, Health Narratives, and Branding Influence

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Title: “Analyzing Factors Influencing Online Shopping Behavior Among Young Consumers” Authors: ●     Nisha Sharma (021331025270) ●     Simmi Singh (021331025445) Introduction With the rapid growth of e-commerce, online shopping has become an integral part of consumers’ daily lives, especially among young adults. Factors such as convenience, pricing, trust, and digital experience significantly influence purchasing decisions. However,… Continue reading Analyzing Factors Influencing Online Shopping Behavior Among Young Consumers

Renewable Energy as Rural Infrastructure Author: Sahil Suradkar Literature Review 1. Renewable Energy and Sustainable Rural Development Clausen and Rudolph (2020) examine the relationship between renewable energy transitions and rural economic development. Large-scale renewable projects often generate a developmental mismatch in which economic gains are concentrated in urban centres while rural communities remain peripheral hosts.… Continue reading Renewable Energy as Rural Infrastructure

Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage         Authors 1.    Vishesh Goyal 2.    Harsh Dixit 3.    Hema Lalwani   Introduction One of the main reasons for the shift in consumer transaction behavior in India is the fast growth of digital payment systems, especially UPI. Even though… Continue reading Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage

Nomophobia: Fear of Being Without a Mobile Phone   AUTHOR: Bhakti Arun Mumbarkar   Introduction In today’s modern society, mobile phones have become an important part of daily life. People use smartphones for communication, education, work, entertainment, and social media. However, overuse of mobile phones has led to a new problem called nomophobia, which means… Continue reading Nomophobia: Fear of being without a phone

                              MARKET RESEARCH ASSIGNMENT   By- Monisha Sahoo- 021331025246                                          Prof.-J. K Sachdeva Sneha soni-021331025449 Trinanjana Ghosh-021331025053   Title: Impact of Social Media Ads on Gen Z Buying Decisions   1. Introduction The rapid growth of social media has transformed how brands communicate with young consumers. Gen Z (individuals born approximately between 1997 and 2012) spends… Continue reading Impact of Social Media Ads on Gen Z Buying Decisions

Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage         Authors 1.    Vishesh Goyal 2.    Harsh Dixit 3.    Hema Lalwani   Introduction One of the main reasons for the shift in consumer transaction behavior in India is the fast growth of digital payment systems, especially UPI. Even though… Continue reading Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage

Role of Microeconomics in Rural Development Author: Ayush Gawai Literature Review 1. Microeconomic Foundations of Growth Burgess and Venables (2003) argue that aggregate development models often fail to explain uneven growth patterns across regions. Economic expansion tends to cluster in specific sectors due to the interaction between foundational institutional structures and knowledge-based spillovers. Infrastructure, property… Continue reading Role of Microeconomics in Rural Development