Factors Affecting Online Shopping Behavior   Marketing Batch (M3)   Authors :- ·      Kartik Zode ·      Vedika Khatu ·      Gyanesh Kumar Sharma   Introduction: As of 2026, e-commerce has transitioned from a convenience to a daily necessity across all age groups and income levels. However, the decision-making process is increasingly complex, influenced by emerging trends… Continue reading Factors affecting online shopping behavior

Title: “Identifying Key Academic and Career-Related Challenges Faced by MBA Students: An Exploratory Factor and Cluster Analysis” Authors: Yash DeshmukhSiddhi ZokandeYuvraj Jain Introduction MBA students face multiple challenges during their academic journey, including academic pressure, skill gaps, and career uncertainty. These challenges impact their performance, confidence, and placement outcomes. Understanding the underlying factors behind these… Continue reading Identifying Key Academic and Career-Related Challenges Faced by MBA Students: An Exploratory Factor and Cluster Analysis”

TITLE: Green Claims or Green Deception? AUTHOR: PADMINI PARAG MADHAV, 85.   1. Greenwashing & Purchase Intention(Hazarika, Khandai and Kohli, 2025) Greenwashing has become increasingly visible in India’s retail sector, where brands frequently use terms such as “eco-friendly” and “sustainable” without strong evidence. Hazarika, Khandai and Kohli (2025) explain that when consumers suspect that environmental… Continue reading Green Claims or Green Deception?

                                      MARKET RESEARCH ASSIGNMENT     By: Ayushi Soni – 21331025093                                           Prof.- J.K. Sachdeva Aqsa Siddique – 21331025687 Sourabh Chouhan – 21331025457                                        A STUDY ON GLOSSOPHOBIA (FEAR OF PUBLIC SPEAKING)                                          AMONG MBA AND BBA STUDENTS     CHAPTER 1   INTRODUCTION Public speaking is an essential skill for students… Continue reading A STUDY ON GLOSSOPHOBIA (FEAR OF PUBLIC SPEAKING)

Title:- Work–Life Balance Author: – Pratham TambeRoll no. 105 Literature Review 1.Work–Family Conflict Theory The seminal work by Jeffrey H. Greenhaus and Nicholas J. Beutell (1985) laid the theoretical foundation for work–life research. They conceptualized work–family conflict as a form of inter-role conflict in which pressures from work and family roles are mutually incompatible. They… Continue reading Work–Life Balance

Consumer trust in E-commerce Author : Ninad Malaji Rawool Literature Review :   1.Voice Chatbots and Consumer Trust in E-Commerce Gharib et al. (2025) studied the role of conversational AI and voice-based chatbots in improving consumer engagement and trust in e-commerce. The authors explained that AI-powered chatbots help firms communicate with customers more easily and… Continue reading Consumer trust in E-Commerce

IMPACT OF GST IN ECONOMY Title: Impact of GST in economy Author: Ashwini Rathod (B),100 1.0 Introduction India’s indirect tax system before 2017 was complex, consisting of multiple taxes such as VAT, Service Tax, Excise Duty, Central Sales Tax, and Entry Tax. These overlapping taxes created a cascading effect (tax on tax), increasing the cost… Continue reading Impact of GSt in economy

Cyber Security Issues in Digital Payments Author: Anjukumari Ramdayal Pandit   1. Cyber Terrorism, Encryption and Legal Governance in India The expansion of digital infrastructure has significantly increased exposure to cyber terrorism. Encryption technologies, while essential for secure communication and data protection, are increasingly exploited by terrorist organisations for anonymous coordination, recruitment, propaganda dissemination, and… Continue reading Cyber Security Issues in Digital Payments

Currency Under Siege: Trade Tensions, Capital Flows, and the Depreciation of the Indian Rupee Author: Yash Vilas Deshmukh Literature Review Higher Tariffs and Rising Imports Increased the Need for Dollars Dutta and Vajpayee explain that higher tariffs on Indian exports reduced their competitiveness globally, while increasing domestic demand for imported goods such as gold and… Continue reading Currency Under Siege: Trade Tensions, Capital Flows, and the Depreciation of the Indian Rupee

Why Startups Fail: Financial, Strategic and Organizational Determinants of Venture Mortality Author: ABHISHEK HARIDAS MESHRAM Literature Review: 1. Critical Reassessment of Startup Failure Rates Shikhar Ghosh (2012) critically reassesses commonly cited startup failure statistics and venture capital performance outcomes. Based on empirical evidence, Ghosh argues that startup failure rates are often underestimated. Many venture-backed firms… Continue reading Why Startups Fail: Financial, Strategic and Organizational Determinants of Venture Mortality