Online Advertisement Author – Jay Gherwala   Introduction   Online advertisements are crucial in today’s world, aiming to increase sales of targeted items or shops. However, effective marketing strategies require understanding customer behavior during shopping. Different shopping patterns may influence the appropriate advertisement strategy for each group. Studying customer behavior can help develop additional marketing… Continue reading Online Advertisement

Financial Technology  Author : Dipali Gajare   Improving MSME performance through financial literacy, financial technology, and financial inclusion Ade Gunawan & Jufrizen & Delyana Rahmawany Pulungan, 2023 Presented  that Micro, small, and medium enterprises (MSMEs) play a crucial role in national economies, particularly during economic crises. In Indonesia, during the 1997-1998 economic crisis, the MSME… Continue reading financial technology

The Impact of Word-of-Mouth Marketing on Brand Loyalty Author: Ayush Meshram   Introduction Word-of-Mouth (WOM) marketing, including both traditional in-person interactions and electronic platforms (eWOM), significantly influences consumer decision-making processes. It serves as a crucial tool for marketers aiming to establish and maintain strong brand loyalty. The effectiveness of WOM is contingent upon various factors,… Continue reading The Impact of Word-of-Mouth Marketing on Brand Loyalty

Author: Vaishnavi More. The impact of organizational change on employee stress and productivity. Halkos & George ( 2012) this study States how organizational change affects employees and productivity. Data was collected from 355 employees using two-stage cluster sampling. Logistic Regression analysis was used to study the impact of change on stress and productivity. The findings… Continue reading A Study on Continuous Learning Influence Employees Productivity

TITLE: COST REDUCTION Name: Hardik Kamble 1.In: Making Cost Control Work The Trevor J. Bentley distinguishes between cost control and cost reduction, emphasizing that cost control focuses on preventing waste within the existing operational framework, while cost reduction seeks to improve the environment by eliminating unnecessary costs and continuously enhancing productivity across the organization. Cost… Continue reading COST REDUCTION

Human resource management Author: Shubham murmure Developing the Competitiveness of Organizations by Amplifying the Role of Human Resources Simona, (2021) stated that organizations must recognize human resources as a core driver of competitiveness. It argues that while formal HR systems and structures are important, they can also become obstacles if not aligned with the overall… Continue reading Human Resources Management

From Traditional to Digital: How Consumer Buying Behaviour Are Changing. Author – Sanket Nichale Introduction Consumer buying behavior has continuously evolved due to economic, technological, and societal influences. Traditional purchasing decisions were primarily based on necessity, but advancements such as digitalization, personalized marketing, and sustainability concerns have significantly reshaped consumer expectations. This literature review explores… Continue reading From Traditional to Digital: How Consumer Buying Behaviour Are Changing.

The Role of Elections on the Stock Market Author – Aarya Mahesh Karandikar   Elections have the power to mold economic policy, investor mood, and financial market stability. Being extremely sensitive to uncertainty and policy shifts, the stock market responds strongly prior to, during, and subsequent to elections. This essay delves into the complex nexus… Continue reading The Role of Elections on the Stock Market

Effect of economy on GDP and Inflation  Author: – Sahil Chaubal  Batch: – B Roll No: – 67     Cyclical and Causal Patterns of Inflation and GDP Growth: Arai et.al. (2002) examines the relationship between inflation and GDP growth across different countries and time periods. It finds a generally negative link between inflation and… Continue reading Effect of economy on GDP and Inflation

TITLE : CONSUMER DEMAND NAME : KUNAL KADAM   1.       A Theory of Random Consumer Demand  By  MCCAUSLAND & William (2004). This paper introduces a new theory of random consumer demand, where the foundation is a collection of probability distributions instead of binary preferences. The theory incorporates assumptions like transitivity, monotonicity, and convexity to define… Continue reading Consumer Demand.