Impact of GST in economy Title: Impact of GST in economy Author: Ashwini Rathod (B),100 1.0 Introduction India’s indirect tax system before 2017 was complex, consisting of multiple taxes such as VAT, Service Tax, Excise Duty, Central Sales Tax, and Entry Tax. These overlapping taxes created a cascading effect (tax on tax), increasing the cost… Continue reading Impact of GST in economy

Title: Stress Management Techniques Author: Harshala Mahala FYMMS 2025-26 (B), 87 1.  Introduction In today’s fast-paced and competitive world, stress has become a common part of everyday life. Students face academic pressure, professionals deal with workplace deadlines, and individuals struggle to balance personal and social responsibilities. When stress is not managed properly, it can negatively… Continue reading Stress Management Techniques

URBAN MARKETING   Author: NIKHIL SANTOSH DESAI Kohinoor Business School, Mumbai Fy- MMS Div A Roll no 0225007    Literature Review    Urban and rural marketing both succeed when businesses truly understand people’s needs and lifestyles. In cities, a strong retail mix, good value, and a pleasant atmosphere matter more than just infrastructure. As explained… Continue reading URBAN MARKETING

Title: Demand forcasting Author: Amrapali Suryanarayan Kamble Litrature review 1 . Strategic Demand Forecasting ?  Philip Kotler explains demand forecasting as a systematic process of estimating future demand for a product or service based on careful analysis of past sales data, present market conditions, and expected future trends. According to him, forecasting is not just… Continue reading Demand forcasting

Title: Impact of Social Media Marketing on Consumer Purchase Intention Author: Madhura Milind Gaokar – 63   Building on Social media marketing has gradually transformed from a simple communication channel into a powerful tool that shapes consumer decision-making. The journey begins with Mu (2023), who establishes that social media marketing activities such as entertainment, interaction,… Continue reading Impact of Social Media Marketing on Consumer Purchase Intention

Title: Insurance Author: Aadishree Milind Wankhede  Literature Review 1. Trade Credit Insurance and Financial Risk Management in Supply Chains Who is the Best Insurance Buyer? Financing the Capital-Constrained Manufacturer with Trade Credit Insurance” by Nina Yan, Hechen Zhong, and Tingting Tong explains how manufacturers who do not have enough capital manage financial risk using… Continue reading Insurance

Author: Nabhaneel Pradeep Karambat. Abstract Milk has been marketed not only as a beverage but as a symbol of strength, purity, and health. Through decades of strategic advertising, emotional storytelling, celebrity endorsements, and government support, milk marketing has shaped public perception and dietary habits. This review examines ten academic perspectives on how dairy branding influenced… Continue reading How Marketing of Milk Shaped People’s Minds: Consumer Perception, Health Narratives, and Branding Influence

The Dual Frontier: Emerging AI Applications and the Future of Employment Author: Sanskruti Patil   The Impact of Sora AI on Marketing and Advertising Employment The launch of Sora, an advanced Generative Artificial Intelligence (GAI) from OpenAI, marks a transformative shift in the marketing and advertising sectors. This technology leverages machine-learning algorithms to generate high-quality,… Continue reading The Dual Frontier: Emerging AI Applications and the Future of Employment

Contemporary Research on Depression and Psychological Well-Being Across Diverse Populations   Author Shaikh Bushra Ayyub 0225045   Enhancing Well-Being and Managing Depression in Alcohol Dependence Patients Through Well-Being Therapy This study looked appeared at whether Well-Being Therapy could improve mental health outcomes for men receiving inpatient treatment for alcohol dependence. Ten participants were split into… Continue reading Contemporary Research on Depression and Psychological Well-Being Across Diverse Populations

Title – Waste Management Author – Shravani Kalage Literature review – Impact of intervention on healthcare waste management practices in a tertiary care government hospital Nepal A 2014 study at Nepal Civil Service Hospital assessed healthcare waste management (HCWM) using the IRAT tool. Initially, the hospital had no HCWM committee, policies, proper segregation, or trained… Continue reading Waste Management