Title: Impulse Buying Author: Mariam Majeed Khan Literature Review: 1.To Buy or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties In this article, Gainer and Fischer (1991) examine home shopping parties to understand why women attend and make purchases. Based on participant observation, they argue that these events are… Continue reading Impulse Buying
Why women’s cricket not growing in india?
Title: Why women’s cricket not growing in India. Author: Aniket Prakash Magar 1. Introduction: Cricket is regarded as the God of all games in India. Cricketers gain massive attention from media, agencies, sponsors and fans. But here is the catch: this may not be true in the case of women’s cricket across the world. The… Continue reading Why women’s cricket not growing in india?
Nomophobia- Fear of being without a mobile phone
Nomophobia: Fear of Being Without a Mobile Phone AUTHOR: Bhakti Arun Mumbarkar Abstract Nomophobia, or the fear of being without a mobile phone, has become a common problem in today’s digital world. Many students and working professionals feel anxious when they are unable to use their phones. This study reviews different research… Continue reading Nomophobia- Fear of being without a mobile phone
Integrated Air Quality Management: Health Risk Assessment, Economic Trade-offs, Database Evaluation, and Intelligent Forecasting Models
Integrated Air Quality Management: Health Risk Assessment, Economic Trade-offs, Database Evaluation, and Intelligent Forecasting Models Author Rahul Kisan Sawalkar MMS-FY-A-44 Literature Review 1. Evaluation on Risk Assessment on Indoor Air Pollution: A Case Study of Delhi-NCR Region. Air pollution is a major public health threat, contributing to respiratory and cardiovascular diseases… Continue reading Integrated Air Quality Management: Health Risk Assessment, Economic Trade-offs, Database Evaluation, and Intelligent Forecasting Models
Stock Market
Title – stock market Author – Soham phadtare Measuring the Real-Time Stock Market Impact of Firm-Generated Content Firms increasingly follow an “always on” philosophy, publishing multiple pieces of firm-generated content (FGC) every day. Current methodologies used in marketing are unfit to unbiasedly capture the impact of FGC disseminated intermittently throughout the day on stock… Continue reading Stock Market
Digital Currency In India
Title: DIGITAL CURRENCY IN INDIAAuthor: Umaid Khan 81 Introduction Digital currency is changing the global financial system. In India, the growth of digital payments, fintech innovation, and new regulations have sped up the use of electronic money. Digital currency includes decentralized cryptocurrencies like Bitcoin and Ethereum, as well as the Central Bank Digital Currency (CBDC),… Continue reading Digital Currency In India
Healthy lifestyle
Title: Healthy Lifestyles Author: Shraddha Sandeep Phajage Literature Review Compensation This research explores the “Health Redeemer” phenomenon, where individuals with poor lifestyle habits attempt to offset their unhealthy behaviors by purchasing functional foods with specific health claims. Using a nonhypothetical Vickrey auction and Latent Class Analysis, the study segmented consumers into two distinct groups based… Continue reading Healthy lifestyle
Niche Marketing
Title: Niche Marketing Author: Rehan Siddiqui Roll No.0225053 Article: 1 Summary: Expand Your Horizons Niche Marketing Success StoriesAuthor: Jean Marie Caragher Journal of Accountancy Apr 2008 This article tells how accounting firms grow fast by picking niche markets for special groups like real estate health care banks for nonprofits instead of chasing everyone. Success needs… Continue reading Niche Marketing
Digital Dependency: A Study on the Rising Problem of Mobile Addiction Among Youth
Title-Digital Dependency: A Study on the Rising Problem of Mobile Addiction Among Youth” Author’s name – Ria Chaurasiya Introduction – In today’s digital era, smartphones have become an essential part of everyday life. However, excessive use of mobile devices has led to a growing problem known as digital or mobile addiction. This issue affects mental… Continue reading Digital Dependency: A Study on the Rising Problem of Mobile Addiction Among Youth
An analytical Study of Child Labour and it’s Social Impact
Title: An Analytical Study of Child Labour and Its Social Impact Author: Tanvi Jadhav Roll No: 69 1.0 Introduction: Child labour is a serious social problem in many developing countries. It describes how children working in conditions that harm their health, education and the overall development. Instead of going to school many children forced to… Continue reading An analytical Study of Child Labour and it’s Social Impact