1.      TITLE: Green Claims or Green Deception? Investigating the Impact of Greenwashing on Consumer Skepticism and Brand Trust in India 2.      AUTHOR: Padmini Madhav FYMMS 3.      LITERATURE REVIEW: 3.1. Impact of Greenwashing on Consumer Purchase Intention and Brand Trust in Indian Markets: Greenwashing happens when companies exaggerate or falsely claim that their products are environmentally… Continue reading Green Claims or Green Deception? Investigating the Impact of Greenwashing on Consumer Skepticism and Brand Trust in India

Title: Dowry- The Never Ending Curse Author: Praful Uttareshwar Landge Roll No: 0225025 1.0. Introduction: In many regions of the world, particularly South Asia, the dowry system—often referred to as a “social termite” or a “never-ending curse”—remains a pervasive, unlawful, and destructive custom. This practice, in which the bride’s family gives money, property, or goods… Continue reading Dowry- The Never Ending Curse

Cyber Security Issues in Digital Payments Author Anjukumari Ramdayal Pandit 1. Cyber Terrorism in India: Legal Challenges and Responses The rapid growth of digital technologies has transformed the way societies function, but it has also opened new doors for cyber terrorism. Encryption and the Dark Web, while essential for protecting privacy and secure communication, are… Continue reading Cyber Security Issues in Digital Payments

Title – Artificial Intelligence in Healthcare Author – Nikita Vijay Sonawane(50) FYMMS 2025-26 Literature Review – 1. AI Applications Framework in UAE Healthcare  This article proposes a multi-dimensional framework for artificial intelligence applications in the healthcare sector, evaluating its effectiveness in the United Arab Emirates (UAE) during the COVID-19 pandemic. It outlines computational techniques, data… Continue reading Artificial Intelligence in Healthcare

Author: Krishi Pandey 1. Introduction Corruption is one of the most discussed and debated issues in India. Almost every citizen, in some way, has either experienced it directly or heard about it through news, political debates, or public discussions. Whether it is a small bribe for speeding up paperwork or large financial scandals involving public… Continue reading Title: Corruption in India: A Structural Governance Challenge

The Link Between Climate Change & Health in India                                                          Author: Neha Wadekar                                                                    FYMMS / KBS    1.1 INTRODUCTION         Climate change is no longer just an environmental issue. While it is often described as an environmental issue, growing scientific evidence clearly shows that it is also a major threat to human health.… Continue reading The Link Between Climate Change & Health in India

Title: Business Research Method Author: Sakshi Haware   Problem: Urban Traffic Congestion 1.0 Introduction Urban traffic congestion has become one of the biggest challenges facing modern cities. Rapid urbanization, rising private vehicle ownership, and changing work patterns like telecommuting have all contributed to overcrowded roads and longer travel delays. Studies from different regions show that… Continue reading Traffic congestion

Consumer Behavior in Beauty Industry Author Shubheecha Gorakh Nakhawa 1. Consumer Buying Behavior towards Cosmetic Products The study “Consumer Buying Behavior towards Cosmetic Products” examines the factors that influence how people in Pune, India choose and buy cosmetic products. Conducted with 200 respondents through a structured questionnaire, the research shows that younger consumers are the… Continue reading Consumer Behavior in Beauty Industry

Pre-Birth to Post-Marriage: The Life Cycle of Gender Discrimination and Female Feticide in India Author:- Priyam Mohan Kusundal 0225024   1.      Banned by the law, practiced by the society: The study of factors associated with dowry Payments among adolescent girls in Uttar Pradesh and Bihar, India This 2021 study looks closely at the real experiences… Continue reading Pre-Birth to Post-Marriage: The Life Cycle of Gender Discrimination and Female Feticide in India

Title : E-Commerce in India. Author : Ninad Malaji Rawool Literature Review : 1.Digital Transformation of Agricultural Markets in India This study explains that digital platforms like e-NAM and ONDC are changing agricultural marketing in India by helping farmers get better prices, more transparency, and direct access to buyers, reducing their dependence on middlemen. e-NAM… Continue reading E-Commerce in India