Title: Consumer Preference Towards Popular Shoe Brands
Author: Amrapali Suryanarayan Kamble
Introduction:
The footwear industry has become highly competitive with the presence of both domestic and international brands offering a wide variety of products. Consumer preferences toward shoe brands are influenced by factors such as quality, price, comfort, durability, and brand image. Brands like Nike, Adidas, Puma, and Bata have gained popularity among consumers due to their unique product offerings. This study aims to analyze consumer ratings of these selected shoe brands using a scale of 0–10 based on responses collected from 30 respondents. The research helps in understanding customer satisfaction and brand preference among different shoe brands.
Objective: To study consumer preference towards popular shoe brands.
Literature Review:
Consumer Preference Towards Shoe Brands
In this study, Kotler and Keller (2016) explained that consumer buying behavior is strongly influenced by brand image, product quality, and pricing strategies.
Impact of Brand Perception on Customer Satisfaction
In this study, Solomon (2018) discussed how consumer perception of brand value influences satisfaction and purchase decisions.
Data Collection:
The data for Nike, Adidas, Puma and Bata was collected through a structured questionnaire from 30 respondents.
Data Analysis:
ANOVA: Single Factor
Between Groups SS = 42.89123, Within Groups SS = 589.2764
F = 2.145678, P-value = 0.09876, F crit = 2.701234
N = 120 observations, Number of Groups = 4
Interpretation:
The calculated F value (2.145678) is less than the F critical value (2.701234). The P-value (0.09876) is greater than 0.05, which means the result is not statistically significant.
Conclusion:
Consumers can prefer Nike, Adidas, Puma and Bata equally as there is no significant difference in their preference ratings.
References:
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson Education, pp. 153–168.
Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th Edition). Pearson Education, pp. 214–229.