Title: Comparison of Four Preferred Social Media Networking Apps: Facebook, Instagram, X (Twitter), and LinkedIn
Author: Pratiksha Tanavade
Introduction: This report explores the popularity and usage of four prominent social media networking apps: Facebook, Instagram, X (Twitter), and LinkedIn. Facebook is known for its wide-ranging social connections and multimedia sharing, Instagram excels in photo and video sharing with an aesthetic focus, X (Twitter) is the hub for real-time updates and public discourse, and LinkedIn serves as the professional networking platform.
Objective: To find out all are same or any one of them is different between the preferred social media networking apps among the participants.
Data Collection: 20 students of ITM Business School were surveyed. They rated these apps on a scale of 1 to 10 via a Google Form, with 1 representing the lowest preference and 10 the highest. Following the data collection, the ANOVA: Single Factor test was then performed to compare the means of the ratings across the four networking social media apps.
Data Analysis:
|
ANOVA |
||||||
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
131.7022 |
3 |
43.90072 |
5.649399 |
0.001379 |
2.708186 |
|
Within Groups |
683.8361 |
88 |
7.770865 |
|||
|
Total |
815.5383 |
91 |
|
|
|
|
The hypotheses for the test are:
Null Hypothesis (H₀): There is no significant difference in the average ratings of Facebook, Instagram, X (Twitter), and LinkedIn.
Alternative Hypothesis (H₁): There is a significant difference in the average ratings of at least one pair of Facebook, Instagram, X (Twitter), and LinkedIn.
If the P-value is less than the significance level (commonly 0.05), we reject the null hypothesis and accept alternate hypothesis and if P-value is more than the significance level, we reject the alternate hypothesis and accept null hypothesis.
Conclusion: Since the P-value of 0.0014, which is less than the 0.05 significance level, we Reject the Null Hypothesis (H₀), indicating a statistically significant difference in the ratings of at least one pair of social media apps. Therefore, the Alternative Hypothesis (H₁) is accepted, indicating that preferences vary among Facebook, Instagram, X (Twitter), and LinkedIn.