Comprehensive Grading System for Evaluating Liquor Brands.

Title: Comprehensive Grading System for Evaluating Liquor Brands.

Author:  Abhishek Prasad

Introduction: In today’s fast-paced alcoholic world, choosing the favourite liquor brand can significantly impact enjoyment, joyfulness, and overall party experience. Among the myriads of options available, four brands stand out for their brands awareness and reliable taste: OLD MONK, Jack Daniel’s, INDRI, and Johnnie Walker. Each brand brings its own unique Appearance and flavours to the table, catering to everyone of legal age.

Objective: To find out the best liquor brand available in Indian market based on the consumer satisfaction.

Data collection: Data collection is done through a random sampling method, where I gather feedback from classmates/ colleagues of legal age from the class about their experience and preference.

Data analysis:

ANOVA

           

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

40.8685

3

13.62283333

1.704741158

0.173141523

2.72494392

Within Groups

607.327

76

7.991144737

     
             

Total

648.1955

79

 

 

 

 

 

Conclusion:

Null Hypothesis (H0): All liquor brands are same.

Alternative Hypothesis (H1): Anyone liquor brands of them are different.

F-value: 1.7047, P-value: 0.173141523, F critical value: 2.72494392. If the P-value is greater than the 0.05. Since the P-value (0.1731) is greater than the significance level of 0.05, we fail to reject the null hypothesis.

This means that there is no statistically significant difference between the four liquor brands (Old Monk, Jack Daniel’s, Indri, and Johnnie Walker) in terms of the factor being tested (e.g., taste, preference, or sales).

In simpler terms, the differences observed in the data between these brands could be due to random variation, and there is insufficient evidence to conclude that one brand is significantly different from the others based on the analysis conducted.

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