To know what students experience while watching web series

Topic: To know what students experience while watching web series.

Authors:

Shrinivas Mogram 31

Shehzad Ghori 17

Satyajeet Patil 43

Introduction:

In this study, we explore to know what students experience while watching web series. Web series are like TV shows that we watch on the internet. They have become very popular, but we want to understand if they have any adverse effects on viewers.

Objectives:

To Understand the underlying issue of the problem.

Literature Review:

A STUDY OF YOUTH’S ENGAGEMENTS IN WATCHING WEB SERIES.

Shukla, Manisha; Waghmode, Manisha L 2019 says that the advent of internet revolution has brought about drastic changes in the television industry. This has brought about the recent advert of web series in the Indian market. This has high amount of viewership of youth as the web series are being made to the content that are totally youth oriented. The research study attempts to highlight the viewership of a web series of youth. A questionnaire was developed and circulated with Google form circulated among youths in Navi Mumbai. The total sample were consisting of 200 respondents. The data were analyse using SSS version 20. The study provides insight on various factors related to the viewing web series, there preferences and usage.

WHAT DRIVES PEOPLE TO CROWDFUND MOVIES AND WEB SERIES? THE MEDIATING ROLE OF PERCEIVED TRUST AND RISK.

BABER, Hasnan; FANEA-IVANOVICI, Mina 2021 says that the digital revolution has largely influenced the way of doing business, of financing projects, and even of producing creative-cultural goods. Crowdfunding has become a last resort for raising capital in filmmaking, which is a costly and risky endeavour. We investigate the intention to crowdfund movies and web series in exchange of a capital share. Using PLS-SEM, we analysed the influence of inner innovativeness, economic value, financial projections and equity share on perceived trust and perceived risk; the two variables were further tested in relation to their influence on participation intention (N=432). We find that the perceived trust in the platform and project initiator has a positive influence on the intention to crowdfund, whereas the perceived risk has a negative influence. Trust is significantly dependent on inner innovativeness, on the economic value attached to the investment and on disclosed financial projections. However, equity share is seen as a risk generator, due to the downsides of equity-based crowdfunding, such as equity dilution and potential changes in management and control.

 

 

Data Collection

For the above problem 5 questions were framed to be answered on likert scale with 1 to 5 points. 100 students from KBS were surveyed and for each question which was quoted, mean, standard deviation, standard error, and t-stat were calculated.

Data Analysis

Q1 Q2 Q3 Q4 Q5
N 100 100 100 100 100
Mean 3.05 3 3.41 3.28 3.39
SD 1.31 1.31 1.32 1.33 1.34
SE 0.13 0.13 0.13 0.13 0.13
Z 0.38 0.00 3.11 2.11 2.91
Result Neutral Neutral Positive Positive Positive

The T-Stat for question 3, 4 & 5 are positive as it is more than 1.96 and for the question 1 & 2 It is Neutral as it falls between -1.96 and 1.96

Conclusion:

  1. Students are neutral towards regularly watching web series.
  2. Students are neutral towards wasting time in watching web series.
  3. Students ask friends for web series suggestion
  4. Students watch web series episode by episode
  5. Students watch web series of different genre

Reference:           

SHUKLA, M.; WAGHMODE, M. L. A Study of Youth’s Engagements in Watching Web Series. BVIMSR Journal of Management Research, [s. l.], v. 11, n. 2, p. 131–136, 2019. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=eae85c81-5936-3dd2-b928-bf3bb568836b.

BABER, H.; FANEA-IVANOVICI, M. What Drives People to Crowdfund Movies and Web Series? The Mediating Role of Perceived Trust and Risk. Economic Computation & Economic Cybernetics Studies & Research, [s. l.], v. 55, n. 3, p. 279–296, 2021. DOI 10.24818/18423264/55.3.21.18. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=cb3ba744-4eca-3925-815b-cb4012ad5aba.

 

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