Title: consumer Behaviour
Name: Piyush uttam jagtap
1.Role of consumer research in marketing
This article emphasize on importance for marketers to understand consumer’s purchasing decisions such as what they buy, why they buy it, how they buy it, and how often they buy it. The research explores how consumers make decisions to allocate their resources on consumption -related items.in this research paper include the understanding to the concept consumer behaviour the role of consumer research in marketing. (Rakesh,2017)
2.consumer behaviour in the aspect of sustainable development
This article focused on defines the concept of sustainable development and consumer behaviour and further the problem of balanced consumption is approximated.it also emphasizes the importance of aligning consumption with environmental, economic, and social aspects.it also discuss the economic, ecological, social, psychological, demographic, and spatial aspects of sustainable consumption.This article suggests that raising ecological awareness and promoting responsible consumption are essential.(Malgorzata et al,2018)
3.globalization impact on food behaviour of consumers
this article discusses how globalization shaped consumer food behaviour over the period of 1995-2017. It shows that globalization has led to the homogenization of consumption patterns, making it more common for people to shop in supermarkets, eat at fast food restaurants, and seek convenient and unique eating experiences. Despite this, there is a growing preference for domestic and ecological products, slow food movements, and an increasing awareness of food safety and health. The article emphasizes that globalization has not only standardized consumer behavior but also spurred the creation of new trends and movements that favor local and healthier food options, driving food producers to innovate with functional, convenient, and organic foods. This dual impact of globalization reflects both the unification of global consumption habits and the rise of counter-movements advocating for more sustainable and health-conscious choices.(Gabriela,2018)
4. managing behaviour of retail trade consumers
The article “Managing Behaviour of Retail Trade Consumers” by Budnik and Dvalishvili addresses the importance of managing consumer behavior in the retail sector amidst market changes in economic and social spheres. The authors categorize factors influencing consumer behavior into three groups: external, internal, and situational. They highlight the significance of sensory communication, which impacts consumers at a subconscious level, and emphasize the need to use modern marketing tools to influence consumer decisions. The article proposes an improved model of consumer behavior that incorporates innovative methods to influence purchasing decisions, suggesting that effective consumer behavior management requires a collaboration of experts in economics, management, marketing, sociology, and psychology. This model aims to enhance the practical management of retail enterprises by understanding and leveraging both conscious and subconscious consumer processes.(Budnik & dvalishvili,2014)
5. consumers behaviour towards food safety
This article examines how various foodborne outbreaks over the past three decades have impacted consumer behavior in Europe and the United States. The paper highlights how concerns about contaminants such as antibiotics, pesticides, and hormones, along with hygiene standards and foodborne pathogens, have shaped consumer preferences and attitudes towards food safety. It discusses the role of regulatory reforms, quality signals like organic production and private retail labels, and the influence of media coverage on consumer confidence. The review also covers economic studies on consumers’ willingness to pay for safer food products, the impact of food safety information on demand, and the effectiveness of certifications and labeling in promoting consumer trust. Ultimately, the article underscores the significant influence of food safety issues on consumer behavior and the importance of credible safety assurances in the food market. This paper also deals with the actual expectaions of consumers on food safety and their predictable behaviour in case of foodborne outbreaks.(maria et al,2013)
6. models of consumer behaviour
This article shows that how cultural, sociological, and ethical factors influence the purchasing behavior of women when buying feminine hygiene products in England, Germany, Slovenia, and Sweden. The research reveals that cultural and religious backgrounds significantly affect women’s attitudes towards menstruation and their purchasing behavior. The study identifies different types of ethical consumerism and highlights how cultural taboos and the lack of comprehensive information about menstruation impact women’s decisions. The authors propose a theoretical model of consumer behavior that underscores the need for better education and information to promote ethical consumerism in the field of feminine hygiene. The model shows that cultural limitations and prejudices are transferred to women through their environment, emphasizing the importance of addressing these cultural factors to improve consumer behavior and promote the use of ethical products.This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment. (rihtarsic tanja & rihtarsic matjaz,2017).
7. consumer behaviour in tourism market typology
This article investigates consumer behavior in the tourism market of Slovakia, identifying three distinct groups: sophisticated consumers, conservative consumers, and saving consumers. Each group has unique characteristics and preferences, such as willingness to invest in holidays, preference for freedom, and reliance on travel agencies. The study highlights the importance of factors like income, age, and education in influencing consumer decisions and attitudes towards holidays. It also emphasizes the role of travel agencies and the increasing trend of consumers seeking freedom in their holiday planning. The findings suggest that understanding these consumer segments can help tailor marketing strategies and improve customer satisfaction in the tourism sector. The research results were the basis for the formulation of conclusions and proposals for further research in the area of tourism market. (Adrina et al,2019)
8. consumer behaviour in online communities of payments
This article explores the influence of online communities of electronic money (e-money) users on traditional economic mechanisms, using the virtual world of Second Life as a case study. It highlights how anonymity and private, temporary e-money systems, like Linden Dollars, challenge conventional price determination methods. These virtual economies demonstrate unique consumer behaviors driven by social status and conspicuous consumption, as theorized by Thorstein Veblen. The study also discusses the impact of e-money on traditional monetary policies, noting that the spread of e-money decreases the demand for central bank-issued currency, potentially weakening the effectiveness of monetary policy. Additionally, the document examines network externalities and the role of social dynamics in shaping consumer behavior in virtual worlds. shedding light on the online consumer behaviour we turn to Thorstein Veblen works and to network externalities concepts .(Oliver,2008)
9.consumer behaviour of organic agri-food products
The document investigates consumer behavior and consumption of organic agri-food products, driven by the increasing trend for a healthy lifestyle and balanced diet. It highlights the significant growth in demand for organic products, which is influenced by factors such as consumer education, environmental concerns, and the ethical principles of production. The research emphasizes the importance of establishing a connection between consumers and organic producers, as well as the role of transparency, traceability, and effective marketing strategies. It also discusses the challenges and opportunities in the organic market, including the need for better promotion and support for local entrepreneurship.
agri-food producers develop authentic environmental strategies, thus creating profitable business models from innovative green businesses.(Mahmoud,2022)
10. the pathway to sustainable food consumption
The article analyzes the relationship between consumer behavior and sustainable food choices, investigating the factors that influence consumer behavior. Understanding these factors is crucial to promoting sustainable food consumption. The connections between consumer behavior and sustainability provide insights into the role of the environment in our lives. The research is based on the examination of specialized scientific articles, field data, and specialized websites. The collected data is used and interpreted to understand consumer behavior regarding sustainable food consumption and offer suggestions for improving sustainability within the food industry. This article helps to interpreted to better understand consumer behaviour regarding sustainable food consumption and to offer suggestions for improving sustainability within the food industry.(Cezara-georgiana,2024)
Summary
Consumer research helps marketers understand purchasing decisions and allocate resources effectively. Sustainable development emphasizes responsible consumption. Globalization has influenced food behavior towards both standardized and local, healthier choices. Managing retail consumer behavior requires innovative and collaborative methods. Food safety concerns have a significant impact on consumer preferences. Cultural and ethical factors affect purchasing behavior in specific contexts like feminine hygiene. Understanding factors in sustainable food choices is key to improving practices in the food industry.
Refrences:
Adriana Csikósová & Katarína ? ulková & Mária Jano?ková, 2019. “Consumer behaviour in the tourism market typology,” Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
Budnik Maryna M. & Dvalishvili Lada V., 2014. “Managing Behaviour of Retail Trade Consumers,” Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, Issue 3, pages 202-207.
Cezara-Georgiana RADU, 2024. “Analysing Consumer Behaviour. The Pathway Sustainable Food Consumption,” PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 905-911, August.
Dr. Rakesh Kumar, 2017. “Consumer Behaviour and Role of Consumer Research in Marketing,” Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 12(1), pages 65-76, April.
Gabriela Hanus, 2018. “The Impact Of Globalization On The Food Behaviour Of Consumers – Literature And Research Review. CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 170-174, September
Mahmoud Tarhini, 2022. “Consumption and Consumer Behaviour of Organic AGRI-FOOD Products,” REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(1), pages 136-149, March
Małgorzata Rutkowska & Jerzy Tutaj & Jarosław Jezierski & Anna Kamińska, 2018. “Consumer Behaviour in the Aspect of Sustainable Development,” WORking papers in Management Science (WORMS) WORMS/18/01, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. “Consumers’ behaviour towards food safety: A litterature review, Working Papers hal-00912476, HAL.
Olivier Hueber, 2008. “Online communities of payments and consumer behaviour,” Post-Print hal-00440942, HAL
Rihtaršič Tanja & Rihtaršič Matjaž, 2017. “Model of Consumer Behaviour – Feminine Hygiene, Economics, Sciendo, vol. 5(1), pages 125-136, June.