Category: Sales – Marketing

Title: Green Marketing and its Relation to Consumer Purchasing Behavior Author’s name: Mansi Kanojia   Introduction to Green Marketing Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing (involved in the… Continue reading Green Marketing and its relation to Consumer purchasing Behavior

Topic: Marketing Management Author: Vaibhav Ghane   What drives acquirers’ myopic marketing management? BOO, C. et al.(2022)This study examines the impact of immediate stock market reactions to merger announcements on the strategic decisions of acquiring firm managers, particularly in terms of marketing investments. While prior literature has focused on the long-term effects of marketing strategies… Continue reading Marketing Management

Title: Green Marketing and its Relation to Consumer Purchasing Behavior   Author’s name: Mansi Kanojia     Introduction to Green Marketing   Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing… Continue reading Green Marketing and its relation to Consumer purchasing Behavior

All about Customer Relationship Management

Title:- Comparision of 4 Products of Soap Author:- Payal Nimbalkar Introduction: Dettol:  Dettol is a well-known global brand owned by Reckitt Benckiser. It is primarily recognized for its antiseptic products but also produces a range of hygiene and skincare products. Dettol offers various soap variants, including Dettol Original, Dettol Cool, Dettol Skincare, and more. Dettol… Continue reading COMPARISON OF 4 PRODUCTS

Title: One Way ANOVA calculation of 4 SOAPS. Author Name:- Vishakha Balu Bhosale/MMS, Batch A /Roll No. 7 Introduction: In this analysis 4 SOAPS have been taken, namely: 1. Godrej No 1 Godrej No. 1 is a well-known soap brand in India, made by Godrej Consumer Products Limited. It offers various soap variants with natural… Continue reading One Way ANOVA calculation of 4 SOAPS.

Title: – One Way ANOVA calculated of 4 Toothpaste Author: – Rohan Narwane (MMS First Year Batch B, Roll no. 0222102) Kohinoor Business School, Kurla. Introduction: In this analysis, 4 Toothpaste Companies have been taken The Indian oral care market, which includes toothpaste, toothbrushes, tooth powder, mouthwash, and denture care, is worth 15,000 CR. The… Continue reading One Way ANOVA calculated of 4 Toothpaste

Title: Customer satisfaction towards promotion of online food ordering app. Author: Chunoti Sachin Rane – Roll no. 111.              Ankita Rajesh Dalal – Roll no. 72.    Smeet Jitendra Ajmera – Roll no. 66. Introduction: Customer satisfaction plays a crucial factor in promoting a food ordering app from the customer’s point of view. It not… Continue reading Customer satisfaction towards promotion of online food ordering app.