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Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage         Authors 1.    Vishesh Goyal 2.    Harsh Dixit 3.    Hema Lalwani   Introduction One of the main reasons for the shift in consumer transaction behavior in India is the fast growth of digital payment systems, especially UPI. Even though… Continue reading Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage

Nomophobia: Fear of Being Without a Mobile Phone   AUTHOR: Bhakti Arun Mumbarkar   Introduction In today’s modern society, mobile phones have become an important part of daily life. People use smartphones for communication, education, work, entertainment, and social media. However, overuse of mobile phones has led to a new problem called nomophobia, which means… Continue reading Nomophobia: Fear of being without a phone

                              MARKET RESEARCH ASSIGNMENT   By- Monisha Sahoo- 021331025246                                          Prof.-J. K Sachdeva Sneha soni-021331025449 Trinanjana Ghosh-021331025053   Title: Impact of Social Media Ads on Gen Z Buying Decisions   1. Introduction The rapid growth of social media has transformed how brands communicate with young consumers. Gen Z (individuals born approximately between 1997 and 2012) spends… Continue reading Impact of Social Media Ads on Gen Z Buying Decisions

Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage         Authors 1.    Vishesh Goyal 2.    Harsh Dixit 3.    Hema Lalwani   Introduction One of the main reasons for the shift in consumer transaction behavior in India is the fast growth of digital payment systems, especially UPI. Even though… Continue reading Study on Changing Payment Preferences: A Comparative Analysis of UPI and Cash Usage

Role of Microeconomics in Rural Development Author: Ayush Gawai Literature Review 1. Microeconomic Foundations of Growth Burgess and Venables (2003) argue that aggregate development models often fail to explain uneven growth patterns across regions. Economic expansion tends to cluster in specific sectors due to the interaction between foundational institutional structures and knowledge-based spillovers. Infrastructure, property… Continue reading Role of Microeconomics in Rural Development

Factors Affecting Online Shopping Behavior   Marketing Batch (M3)   Authors :- ·      Kartik Zode ·      Vedika Khatu ·      Gyanesh Kumar Sharma   Introduction: As of 2026, e-commerce has transitioned from a convenience to a daily necessity across all age groups and income levels. However, the decision-making process is increasingly complex, influenced by emerging trends… Continue reading Factors affecting online shopping behavior

Title: “Identifying Key Academic and Career-Related Challenges Faced by MBA Students: An Exploratory Factor and Cluster Analysis” Authors: Yash DeshmukhSiddhi ZokandeYuvraj Jain Introduction MBA students face multiple challenges during their academic journey, including academic pressure, skill gaps, and career uncertainty. These challenges impact their performance, confidence, and placement outcomes. Understanding the underlying factors behind these… Continue reading Identifying Key Academic and Career-Related Challenges Faced by MBA Students: An Exploratory Factor and Cluster Analysis”

TITLE: Green Claims or Green Deception? AUTHOR: PADMINI PARAG MADHAV, 85.   1. Greenwashing & Purchase Intention(Hazarika, Khandai and Kohli, 2025) Greenwashing has become increasingly visible in India’s retail sector, where brands frequently use terms such as “eco-friendly” and “sustainable” without strong evidence. Hazarika, Khandai and Kohli (2025) explain that when consumers suspect that environmental… Continue reading Green Claims or Green Deception?

                                      MARKET RESEARCH ASSIGNMENT     By: Ayushi Soni – 21331025093                                           Prof.- J.K. Sachdeva Aqsa Siddique – 21331025687 Sourabh Chouhan – 21331025457                                        A STUDY ON GLOSSOPHOBIA (FEAR OF PUBLIC SPEAKING)                                          AMONG MBA AND BBA STUDENTS     CHAPTER 1   INTRODUCTION Public speaking is an essential skill for students… Continue reading A STUDY ON GLOSSOPHOBIA (FEAR OF PUBLIC SPEAKING)

Title:- Work–Life Balance Author: – Pratham TambeRoll no. 105 Literature Review 1.Work–Family Conflict Theory The seminal work by Jeffrey H. Greenhaus and Nicholas J. Beutell (1985) laid the theoretical foundation for work–life research. They conceptualized work–family conflict as a form of inter-role conflict in which pressures from work and family roles are mutually incompatible. They… Continue reading Work–Life Balance