Author-YASH BHALERAO (56)
INTRODUCTION
When we talk about the heavyweights of Indian hospitality, names like The Oberoi, Trident, The Leela, and JW Marriott are almost always the first to come up. These brands aren’tjust places to stay; they represent the “best of the best” in a country that takes the “Guest is God” philosophy very seriously. You have the Oberoi and Trident duo, which are famous for that polished, world-class service where everything feels effortless. Then there’s The Leela, which is all about that grand, palace-style opulence that makes you feel like royalty. On the other hand, JW Marriott brings that slick, global energy that perfectly balances high-end luxury with modern, business-class efficiency. Together, these four icons define the standard for what it means to experience true luxury in India today.
OBJECTIVE – To Compare 4 luxury hotels by the way ofOne Way ANOVA.
LITERATURE REVIEW
Green Fatigue
While hotels expect guests to value sustainability initiatives, recent findings suggest that “green signalling” can trigger psychological reactance if perceived primarily as a cost-saving measure (Kim et al., 2025). High-end travellers often experience a sense of entitlement that conflicts with resource conservation requests, leading to lower overall brand advocacy (Kim et al., 2025). This suggests that luxury hotels must carefully balance environmental goals with the guest’s desire for indulgence to avoid the phenomenon of “eco-fatigue” (Kim et al., 2025)
The Human Premium
Despite the operational efficiency of automation, guests in luxury tiers report significant “dehumanization discomfort” when interacting exclusively with service robots (Chen & Zhao, 2025). The study highlights that while tech-savvy users may enjoy the initial novelty, a lack of authentic emotional labor significantly reduces the perceived prestige of the stay (Chen & Zhao, 2025). Ultimately, robots are viewed as functional tools rather than luxury facilitators, creating a “value gap” in high-cost accommodations (Chen & Zhao, 2025).
DATA COLLECTION
Students of our Batch were requested to grade the following LUXURY Hotels: The Trident, The Oberoi, The Leela, JW Marriott on a scale of 1-10. The Google Form was circulated in class, and a one-way ANOVA was calculated.
DATA ANALYSIS
H0: The Triden= The Oberoi= The Leela= JW Marriott
H1:Any one of them is different
Mean Square Between (MS): 6.72, Mean Square Within (MS): 0.12, P-value: 0.00,(F crit): 2.69
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ANOVA |
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Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
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Between Groups |
20.16 |
3.00 |
6.72 |
54.85 |
0.00 |
2.69 |
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Within Groups |
13.72 |
112.00 |
0.12 |
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Total |
33.89 |
115.00 |
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Conclusion
The p-value of 0.00 is less than the significance level of 0.05; which means any one of them is different
REFERENCE
Kim, S., Lee, H., & Park, J. (2025). The Sustainability Paradox: Guest Reactance to Green Signaling in Luxury Hotels. Journal of Hospitality & Tourism Research, 49(2), 215–234. SAGE.
Chen, Y., & Zhao, M. (2025). The Human Premium: Dehumanization and Value Perception in Robotic Hotel Service. International Journal of Hospitality Management, 124, Article 103562. Elsevier.
