A Comparative Statistical Analysis of Laptop brands
AUTHOR : Soham Balwant Phadtare
Introduction :
The laptop market is a highly competitive sector where consumer choice is driven by a mix of performance, reliability, and brand perception. For students and professionals alike, choosing between major brands like HP, Dell, Lenovo, and Acer involves evaluating technical specifications alongside the brand’s reputation for after-sales service and durability. Understanding consumer preference helps manufacturers tailor their marketing strategies and improve product features to gain a competitive edge in the evolving digital landscape.
Objective :
To analyze the consumer preference ratings of four major laptop brands—HP, Dell, Lenovo, and Acer—using one way ANOVA to determine whether significant differences exist in how these brands are perceived by users.
Literature Review :
Consumer Perception and Feature Importance Ranjith and Goyal (2011) conducted a study on consumer perception of laptops, highlighting that while various brands exist in the market, consumers’ final purchase decisions