Stock Market

Title – Stock Market Author – Soham  Phadtare Measuring the Real-Time Stock Market Impact of Firm-Generated Content     Firms increasingly follow an “always on” philosophy, publishing multiple pieces of firm-generated content (FGC) every day. Current methodologies used in marketing are unfit to unbiasedly capture the impact of FGC disseminated intermittently throughout the day on stock… Continue reading Stock Market

Stock Market

Title – stock market Author – Soham  phadtare Measuring the Real-Time Stock Market Impact of Firm-Generated Content     Firms increasingly follow an “always on” philosophy, publishing multiple pieces of firm-generated content (FGC) every day. Current methodologies used in marketing are unfit to unbiasedly capture the impact of FGC disseminated intermittently throughout the day on stock… Continue reading Stock Market