AUTHOR : TUSHAR SARJERAO PATIL
INTRODUCTION : The automobile industry plays a vital role in modern transportation and economic development. Companies such as Mahindra, Tata, Honda, and BMW are well-known automobile manufacturers that produce a wide range of vehicles, including cars, SUVs, and commercial vehicles. These brands are recognized for their innovation, quality, performance, and contribution to the global automotive market, catering to different customer needs and preferences.
OBJECTIVE : The objective of this study is to understand and compare major automobile manufacturers such as Mahindra, Tata, Honda, and BMW based on their products, market presence, technology, and customer appeal, highlighting their role in the automotive industry.
LITRATURE REVIEW :
Ø Studies indicate that Mahindra and Tata Motors focus on affordability, durability, and sustainability, playing a major role in emerging markets. Their investments in electric vehicles and green technology have been widely discussed.
Ø highlights that Honda and BMW emphasize advanced engineering, performance, and brand value. Honda is known for reliability and fuel efficiency, while BMW is recognized for luxury, innovation, and premium design.
DATA COLLECTION : To understand students’ preferences among different car brands, ratings were collected on a scale ranging from 1 to 10. A total of 40 students participated in the survey, and the collected data were analyzed using ANOVA (Analysis of Variance) to identify any significant differences in brand preference.
DATA ANALYSIS :
|
ANOVA |
||||||
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
3.36875 |
3 |
1.122917 |
0.121453 |
0.9473542 |
2.662569 |
|
Within Groups |
1442.325 |
156 |
9.245673 |
|||
|
Total |
1445.69375 |
159 |
|
|
|
|
CONCLUSION : IF P VALUE OF F IS 0.121453 I.e GREATER 0.05 THEREFORE WE WILL ACCEPT (H0).
REFERENCE :
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
- Singh, S. (2020). Automobile Industry in India: Trends and Challenges. International Journal of Automotive Studies, 5(2), 45–52.