Title: Cluster Analysis of Product(Crocs) Authors: Aakansha Yadav (021330024004) Sriza Biswas(021330024403) Rishi Nagda(021330024277) Introduction: Crocs, a globally recognized brand, is best known for its unique and comfortable footwear made from a proprietary foam material called Croslite™. Originally launched in 2002, Crocs quickly became popular for their lightweight, slip-resistant clogs that provide ample comfort… Continue reading Cluster Analysis of Product(Crocs)
Author: Aakansha Yadav
Factor Analysis of Crocs..
This market research analyzed consumer perceptions of Crocs, focusing on ten key characteristics. Using a survey, responses were gathered from participants, evaluating these attributes on a Likert scale. A factor analysis was conducted, yielding three main factors.