Title: Comparative analysis between 4 Online Shopping Platforms.
Author: Mansi Bordia
Introduction:
Flipkart: Founded in 2007, Flipkart is one of India’s largest e-commerce platforms. Headquartered in Bengaluru, it offers over 80 million products across various categories, including electronics, fashion, home appliances, and more. Flipkart is known for its fast delivery, easy returns, and competitive pricing.
Amazon India: Launched in 2013, Amazon India is the Indian subsidiary of the global e-commerce giant Amazon. With its headquarters in Seattle, USA, Amazon India offers a vast selection of products, including electronics, books, clothing, and household items. Amazon India is renowned for its fast delivery, customer service, and competitive pricing.
Myntra: Founded in 2007, Myntra is a leading fashion e-commerce platform. Acquired by Flipkart in 2014, Myntra offers a wide range of clothing, footwear, accessories, and beauty products.
Nykaa: Founded in 2012, Nykaa is a leading beauty and wellness e-commerce platform. It offers a vast selection of cosmetics, skincare, haircare, and fragrances.
Objective: Find out whether all Shopping platforms are same or not.
Data Collection: Primary data was collected in a classroom setting, with 20 students participating. The students provided ratings on a scale of 1 to 10. The collected data was subsequently analyzed, and an ANOVA table was generated for further statistical interpretation.
Data Analysis:
Ho: All shopping platforms are same
H1: Any one of the shopping platform is different.
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Anova: Single Factor |
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SUMMARY |
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Groups |
Count |
Sum |
Average |
Variance |
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Flipkart |
20 |
153 |
7.65 |
1.818421053 |
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Amazon |
20 |
156 |
7.8 |
1.852631579 |
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Myntra |
20 |
161 |
8.05 |
2.365789474 |
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Nykaa |
20 |
127 |
6.35 |
3.818421053 |
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ANOVA |
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Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
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Between Groups |
34.6375 |
3 |
11.54583333 |
4.686159324 |
0.004674892 |
2.72494392 |
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Within Groups |
187.25 |
76 |
2.463815789 |
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Total |
221.8875 |
79 |
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The above anova table shows the P value which determines whether we accept or reject the null hypothesis and vice versa. The P value for the data collected and analyzed is 0.004, which is less than 0.05 meaning we accept alternate hypothesis.
Conclusion: P value is 0.004 which is less than 0.05 therefore we reject null hypothesis and accept alternate hypothesis, that concludes that any one of the Shopping platforms is different.