“A comparison of four Luxury Handbag brands: Gucci, Deor, Prada & Givenchy using a one-way ANOVA (Analysis of Variance) single-factor method.”
Author – Pranali Singh
INTRODUCTION
This study compares four well-known Luxury Handbag brands: Gucci, Deor, Prada and Givenchy using a one-way ANOVA method. To analyze the test results to see if there are any significant differences in how people rate these luxury handbag brands. The results will help to highlight the unique qualities of each brand.
OBJECTIVES
To compare the ratings of four Luxury Handbag Brands.
DATA COLLECTIONS
The data was collected from my classmates through google form by giving rating on the scale from 1 to 10 of 4 Luxury Handbag brands. Collected data was taken into a excel sheet where Anova single factor test was performed using the data analysis tool.
DATA ANALYSIS
Null Hypothesis: All are same
Alternate Hypothesis: Anyone is Different
The results of the ANOVA: Single Factor test are as follows:
|
Source of Variation |
SS |
Df |
MS |
F |
P-value |
F crit |
|
Between Groups |
2.27 |
3 |
0.76 |
0.17 |
0.92 |
2.70 |
|
Within Groups |
428.48 |
96.00 |
4.46 |
|
|
|
|
|
|
|
|
|
|
|
|
Total |
430.75 |
99.00 |
|
|
|
|
Since, the P-value (0.92) which is greater than the common significance level (0.05). This indicates that we will accept the Null Hypothesis(H0) and reject the Alternate Hypothesis(H1).
CONCLUSION
As we accept the Null Hypothesis, we can say that there is no statistically significant difference in the average rating of four luxury handbag brands.