Title: Comparing four different packaged juice.
Introduction: This research project focuses on understanding consumer preferences for packaged juices, specifically examining the balance between health benefits and taste. We will analyze four major brands—Paperboat, Tropicana, Real, and Aloe Fruit Juice—to evaluate how each brand caters to health-conscious consumers while also appealing to taste preferences. By exploring factors such as nutritional content, flavor variety, and brand perception, the study aims to provide insights into what drives consumer choices in the competitive packaged juice market.
Author: Lisha Sawant
Objective: To compare the four packaged juices.
Data Collection: A survey was conducted in the classroom in which students were asked to rate the packaged juice on a scale of 10 . Then the data was added to the excel sheet from which the anova table was derived.
Data Analysis:
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 2.96 3 0.986667 0.087445 0.96677 2.699393
Within Groups 1083.2 96 11.28333
Total 1086.16 99
Hypothesis:
(H₀): There is no significant difference in consumer preferences for the four juice brands.
(H₁): There is a significant difference in consumer preferences for at least one brand.
Conclusion: Since the p-value (0.96677) is much larger than 0.05, we fail to reject the null hypothesis. This means that there is no statistically significant difference in the consumer preferences for health and taste among the four juice brands. The F-value is much lower than the F critical value of 2.699, further confirming that the variability between the groups (juice brands) is not large enough to be considered significant.