Title : Comparing Four Different Pizza Brands.
Introduction: This research project examines consumer preferences for four major pizza brands: Joey’s, Domino’s, Pizza Hut, and La Pino’z. The study aims to analyze how these brands cater to consumer tastes while considering factors like quality, variety, and overall brand perception. By gathering insights on what drives consumer choices in the competitive pizza market, we hope to understand how each brand aligns with consumer preferences.
Author: Mayur Shetty
Objective: To compare consumer preferences for four pizza brands.
Data Collection: A survey was conducted with the students of ITM in which students were asked to rate the pizza brands on a scale of 10. Then the data was added to the excel sheet from which the anova table was derived.
Data Analysis:
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 19.44 3 6.48 0.695217 0.557191 2.699393
Within Groups 894.8 96 9.320833
Total 914.24 99
Hypothesis:
H₀: All are same.
H₁: Any one of them is different
Null Hypothesis (H₀): There is no significant difference in consumer preferences for the four pizza brands.
Alternative Hypothesis (H₁): There is a significant difference in consumer preferences for at least one pizza brand.
Conclusion:
Since the p-value (0.557) is much larger than 0.05, we fail to reject the null hypothesis. This indicates that there is no statistically significant difference in consumer preferences among the four pizza brands. The F-value (0.695) is also lower than the critical F-value (2.699), reinforcing that the variability between the groups (pizza brands) is not significant.