Title: Comparison of the four high-end sportswear brands Nike, Adidas, Puma and Reebok.
Author: Vidisha Varun
Introduction: Nike, Adidas, Puma and Reebok are some of the most recognizable brands in the athletic and sportswear industry, each with its own unique history and market presence. Each brand competes in various segments of the sportswear market, targeting different demographics and preferences. Nike holds a significant market share globally, while Adidas and Puma are strong competitors, especially in lifestyle and streetwear. Reebok, while smaller, has carved out a niche in fitness and retro fashion.
Objective: To compare the four sportswear and athletic brands Nike, Adidas, Puma and Reebok.
Data Collection:
I collected experience ratings between 1 to 5 for the following sportswear brands: Nike, Adidas, Puma and Reebok, from 25 respondents. I then analyzed these 4 categories using ANOVA to compare the mean experience ratings among the different categories.
Data Analysis:
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ANOVA: Single Factor |
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SUMMARY |
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Groups |
Count |
Sum |
Average |
Variance |
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Nike |
25 |
93 |
3.72 |
1.043333 |
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Adidas |
25 |
89 |
3.56 |
0.84 |
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|
Puma |
25 |
91 |
3.64 |
0.906667 |
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|
Reebok |
25 |
82 |
3.28 |
0.876667 |
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|
ANOVA |
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Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
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Between Groups |
2.75 |
3 |
0.91666667 |
1 |
0.396374 |
2.699393 |
|
Within Groups |
88 |
96 |
0.91666667 |
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Total |
90.75 |
99 |
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Hypothesis:
Null Hypothesis (H0): All are the same.
Alternative Hypothesis (H1): Anyone of them is different.
Conclusion
Since the P-value is more than the significance level (0.05), we accept the null hypothesis. This means that all the average ratings of the four brands are same.