Online shopping

Assignment : Research Methodology

PROBLEM: Online Shopping

 

AUTHOR : 1. Riddhi Rathod

  1. Sojwal Dodal
  2. Siddhi phofaliya
  3. Yashwant gowda

 

INTRODUCTION :

 Hypothesis research on online shopping explores various factors that influence consumer behavior in the digital marketplace. It seeks to identify trends, motivations, and barriers that affect purchasing decisions. By formulating specific hypotheses, researchers can analyze data to uncover insights about user preferences, trust, and satisfaction. Ultimately, this research aims to enhance the online shopping experience and inform businesses on how to better meet consumer needs.

 

OBJECTIVE : The objective of this research is to understand  key drivers of online shopping behavior, analyze their effects on consumer satisfaction, and recommend strategies for businesses to improve their online shopping experiences. Ultimately, the goal is to provide actionable insights that can help retailers thrive in the competitive digital marketplace.

 

LITERATURE VIEW :

  1. The Impact of Online Shopping on Consumer Behavior: A Review                        This article explores how online shopping changes consumer behavior, focusing on factors like user experience and trust that impact satisfaction.
  1. Factors Influencing Online Shopping Behavior: A Literature Review
    This review highlights personal, technological, and social factors affecting online shopping   decisions, stressing the importance of website design and payment security

 

DATA COLLECTION : To gather relevant data, we developed five survey questions based on a Likert scale. This survey was distributed via Google Forms to the students of ITM, allowing us to capture their opinions and experiences related to online shopping effectively.

 

 

 

 

 

DATA ANALYSIS : Data analysis in this research involves collecting and examining quantitative and qualitative data related to online shopping. We utilized statistical methods to interpret the data, identify trends, and validate our hypotheses. By analyzing consumer feedback, shopping patterns, and demographic information, we can derive actionable insights that inform marketing strategies and enhance the overall online shopping experience.

I choose AR- powered shopping for its interactivity.

I shop 24/7 to skip the crowd.

I like online shopping for its transparency and reviews.

I easily access a wide variety of products online.

I prioritize online shopping for discounts and fast delivery.

 

Question

Q.1

Q.2

Q.3

Q.4

Q.5

MEAN

4.02

3.36

3.41

3.44

3.52

S.D

0.82

1.14

1.14

1.07

1.16

S.E

0.08

0.11

0.11

0.11

0.12

Z

12.75

3.27

3.72

4.00

4.33

RESULT : As we calculated z value,  all the five questions have z value more than 1.96 from this we can say that we agree to the problem online shopping 

 

 

 

 

 

 

 

 

 

 

 

CONCLUSION:

  In conclusion, the research on online shopping confirms that consumer behavior is significantly influenced by factors such as convenience, product variety, and pricing. The hypothesis that user experience—encompassing website design, payment options, and customer service—plays a crucial role in shaping purchase decisions is supported by the findings. As more shoppers turn to digital platforms, businesses must prioritize enhancing these aspects to improve customer satisfaction and loyalty. Overall, the study highlights the importance of adapting to evolving consumer preferences in the online shopping landscape.

We conclude that :

Students choose AR- powered shopping for its interactivity.

Students shop 24/7 to skip the crowd.

Students like online shopping for its transparency and reviews.

Students easily access a wide variety of products online.

Students prioritize online shopping for discounts and fast delivery.

                                                                                                                                                                                                                                            Here are the references for the articles in APA style:

  1. Al-Maghrabi, H. A. B., Alshurideh, A. R. A. Y. A., & Alokaily, H. M. A. S. (2020). The impact of online shopping on consumer behavior: A review. International Journal of Marketing Studies, 12(3), 42-55. https://doi.org/10.5539/ijms.v12n3p42
  2. Rahman, M. A. R., Rahman, R. S. I. R. M & Chowdhury, T. J. L. (2021). Factors influencing online shopping behavior: A literature review. Journal of Retailing and Consumer Services, 58, 102281. https://doi.org/10.1016/j.jretconser.2020.102281

 

 

 

 

  

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