Title: Problems faced by women athletes in India.
Authors: Aaron J D’souza 13
Vikas Kumar 24
Pratik N Nikale 34
Introduction: Women athletes in India often face challenges such as lack of funding and sponsorship opportunities, limited access to quality training facilities and coaching, and societal pressure to prioritize domestic roles over sports careers. Our survey revealed what are student’s experience on problems faced by women athletes in India.
Objective: To understand the underlying issues of that problem.
Literature review:
1) 5 Female Athletes to Inspire the Crowd.
Aldertion (2019) states that the passage highlights the achievements and inspirational stories of five remarkable female athletes: Megan Rapinoe, Laila Ali, Amy Van Dyken-Rouen, Jackie Joyner-Kersee, and Serena Williams. Each of these women has overcome challenges and excelled in their respective sports, serving as powerful role models for others. Their successes demonstrate that female athletes can be just as impactful off the field as they are on it, inspiring audiences to aim higher and strive for greatness in their own endeavors.
2) Serena Williams Forever Changed How Brands See Female Athletes.
Ceron and Bhasin (2022) explains Serena Williams concludes her illustrious 27-year tennis career after losing to Ajla Tomljanovic at the US Open. Her impact on women’s sports sponsorships is profound, with brands like Gatorade and Nike investing more in female athletes inspired by her success. Despite ongoing pay disparities, Williams’ legacy includes advocating for equal treatment and opportunities for women athletes. As she transitions into retirement, brands like Michelob Ultra continue to support her, recognizing her pivotal role in promoting women in sports and advocating for equity on and off the court.
Data Collection: For the above problem, 5 questions were framed to be answered on Likert Scale with 1 to 5 points. 100 students from Kohinoor Business School were surveyed and for each question which was coded as 1 to 5, Mean, Standard Deviation, Standard Error and T-stat was calculated.
|
|
Q 1 |
Q 2 |
Q 3 |
Q 4 |
Q 5 |
|
Mean |
3.55 |
3.44 |
3.37 |
3.53 |
3.64 |
|
Standard Deviation |
1.03 |
1.13 |
1.09 |
1.20 |
1.13 |
|
Standard Error |
0.10 |
0.11 |
0.10 |
0.12 |
0.11 |
|
T- stat |
5.29 |
3.85 |
3.37 |
4.38 |
5.64 |
|
Result |
Positive |
Positive |
Positive |
Positive |
Positive |
Conclusion:
1) Students strongly agree that women encounter gender discrimination in sports.
2) Students agree that women athletes get less support compared to male athletes.
3) Students feel that women experience challenges accessing adequate training facilities because of gender.
4) Students agree that there is lack of media coverage or recognition for women athletes.
5) Students feel that women encounter societal stereotypes.
References:
Aldertion, M. (2019). 5 Female Athletes to Inspire the Crowd. Successful Meetings, [s. l.], v. 68, n. 5, p. 14. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=a9931541-5621-3de2-be7a-16845aae5c50.
Ceron, E., & Bhasin, K. (2022). Serena Williams Forever Changed How Brands See Female Athletes. Bloomberg.com, [s. l.], p. N.PAG. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=a64b53bd-a2fa-3484-a51c-7caad6aeac04.
