Title: Relationship of Ashok Leyland Ltd with Nifty 50 Author: Aaron J D’souza Introduction: Ashok Leyland, a part of the Hinduja Group, is a leading manufacturer of commercial vehicles globally. With a presence in over 50 countries, it’s the 2nd largest commercial vehicle manufacturer and 4th largest bus manufacturer worldwide. Ashok Leyland is renowned for… Continue reading Relationship of Ashok Leyland Ltd with Nifty 50
Author: Aaron Dsouza
Kohinoor Business School (MMS), Student, 2023-2025.
Problems faced by women athletes in India
Title: Problems faced by women athletes in India. Authors: Aaron J D’souza 13 Vikas Kumar 24 Pratik N Nikale 34 Introduction: Women athletes in India often face challenges such as lack of funding and sponsorship opportunities, limited access to quality training facilities and coaching, and societal pressure to prioritize domestic roles over sports… Continue reading Problems faced by women athletes in India
Marketing Strategy
Marketing Strategy Author: Aaron J D’souza Marketing strategy in era v. Godfrey and Higgins (2020) emphasize the dominant discourse within marketing strategy is shaped by the mainstream Marketing Management School, which emerged in the mid-20th century. This discourse is constructed of certain beliefs, ideas and arguments that are preferred, while others are silenced. The rational… Continue reading Marketing Strategy