Title: Comparison of for Airlines in India
Author: Siddhi Rajaram Dhole (JDBIMS MMS- 10005)
Introduction:
1. Indigo Airlines- InterGlobe Aviation Limited, doing business as IndiGo, is an Indian low-cost airline headquartered in Gurgaon, Haryana, India. It is the largest airline in India by passengers carried and fleet size, with a ~54.6% domestic market share as of February 2023.
2. Spicejet Airlines- SpiceJet is an Indian budget airline headquartered in Gurgaon, Haryana. It is the second largest airline in India by number of domestic passengers carried, with a market share of 13.6% as of March 2019.[
3. Vistara Airlines- Tata SIA Airlines Limited, operating as Vistara, is an Indian full-service airline, based in Gurugram, with its hub at Indira Gandhi International Airport. The airline had carried more than two million passengers by June 2016[3] and as of May 2019, has a 4.7% share of the domestic carrier market, making it the 6th largest domestic airline.
4. Air India- Air India is the flag carrier airline of India, headquartered in New Delhi. The airline has its hub at Indira Gandhi International Airport, New Delhi, alongside several focus cities across India. Air India is the largest international carrier out of India with an 18.6% market share.
Objectives: To compare the airlines
Data Collection: Four Airlines were taken and were rated on Scale of 1 to 10 where 1 being the lowest and 10 being the highest & ANOVA was carried out.
Data Analysis:
Anova: Single Factor
SUMMARY
Groups Count Sum Average Variance
Indigo Airlines 40 272 6.8 3.394871795
SpiceJet Airlines 40 257 6.425 2.917307692
Vistara Airlines 40 261 6.525 3.332692308
Air India 40 258 6.45 4.766666667
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 3.55 3 1.18333333 0.32844053 0.804794 2.662569
Within Groups 562.05 156 3.60288462
Total 565.6 159
F- 0.32
P value- 0.80
Literature review-
1. Vistara
Complicate issues, Indian aviation, despite being among the fastest growing aviation markets across the world, is still making heavy losses. For Vistara, a lot is at stake considering that the airline is backed by two major reputable organizations. In the times to come, the airline will have to learn how to navigate the complex aviation environment and seeks ways to live up to its name, which means limitless expanse. (Mittal & Gupta, 2020)
2. Case of Six Airlines
A convenient sampling method was followed. Perceptions of only those travelers were captured who had actually undergone the experience of travelling by an airline. The range for the number of respondents was between 103 (for GoAir) and 133 (for Jet Air). Results: Using one way ANOVA, it was checked whether travelers perceive any significant difference between six airlines for each of the above six identified variables. With Tukey-Kramer test the airlines which are significantly different from the rest were identified. Perceptual maps with combination of up to two variables (attributes) were drawn to infer about the positioning of six different airlines. (Agarwal & Dey, 2010)
One line conclusion: F is more than the table F, Reject H0 and accept H1 ¬which means any one of the airlines is different.
Reference-
Amit Mittal & Sahil Gupta, 2020. “Vistara: Aiming for the Sky,” South Asian Journal of Business and Management Cases, , vol. 9(1), pages 138-147, April.
Shobhit Agarwal & A. K. Dey, 2010. “Perception Mapping of Travelers: Case of Six Indian Domestic Airlines,” American Journal of Economics and Business Administration, Science Publications, vol. 2(2), pages 141-146, June.