The Shortening Attention Span of the Youth
Authors
1. Aman Ade 021230022569
2. Vrushali Gadhari 021230022889
3. Sanjivani Dhankute 021230022075
4. Harsh Chintamani 021230022542
Introduction
According to research, our attention span has markedly decreased in just 15 years. In 2000, it was 12 seconds. Now, 15 years later, it’s shrunk significantly to 8.25 seconds.
The rise of short form content, combined with the increasing amount of time the younger generations are spending on social media, has been affecting their attention span, studies and many more things.
DATA COLLECTION
To collect the data from sample population we used following questions on Likert scale
1. More than 50% of my daily routine I spend on social media.
2. I get bored while watching long videos on YouTube.
3. I read newspaper/ books daily.
4. I prefer short videos rather than long videos.
5. I am not able to stay focused on my studies.
We circulated the google form with above questions in ITM business school and collected 100 responses. We mapped the received responses to scale of 1 to 5
1 – Strongly Disagree
2 – Disagree
3 – Neutral
4 – Agree
5 – Strongly Agree
Data Analysis
Question 1 Question 2 Question 3 Question 4 Question 5
Mean 2.744680851
3.319148936
2.638297872
3.659574468
3.319148936
Standard Deviation 1.072747085
1.181494687
1.168900113
1.005994981
1.199753289
Standard Error 0.154837705
0.170534069
0.168716199
0.145202868
0.173169471
Z score -1.648946874
2.161467316
-2.143849437
4.542434154
1.842986146
Outcome Disagree agree disagree Agree Neutral
Conclusion
• People are disagreeing that More than 50% of their daily routine they spend on social media. As Z = -1.648946874 less than -1.96
• People are agreeing that they get bored while watching long videos on YouTube. As Z = 2.161467316 more than 1.96
• People are disagreeing that they read newspaper/ books daily.
As Z = -2.143849437 less than -1.96
• People are agreeing that they prefer short video rather than long video.
As Z = 4.542434154 more than 1.96
• People are neutral on they can stay focus on studies as Z= 1.842986146 which is between 1.96 and -1.96