Category: Uncategorized

                                                    INCOME INEQUALITY                                                     Author: Prajwal Devadiga Review of Literature: 1.     Accounting for change in Income Inequality in Rural India, 1993-2011: a regression-based decomposition: The literature ‘Accounting for change in Income Inequality in Rural India, 1993-2011: a regression-based decomposition’ has majorly focused on understanding the drivers of rising disparities after the 1991 economic reforms. A prominent… Continue reading Income Inequality (Review of Literature)

Title: Impact of Social Media Marketing on Consumer Purchase Intention Author: Madhura Milind Gaokar – 63 Literature Review:   1.    Persuasion Building on Social media marketing has gradually transformed from a simple communication channel into a powerful tool that shapes consumer decision-making. The journey begins with Mu (2023), who establishes that social media marketing activities… Continue reading Impact of Social Media Marketing on Consumer Purchase Intention

Title: Impact of Digital Payments on Banking Profitability in IndiaAuthor: Shashank Ajay Kamble                                                               Objective To examine the impact of digital payments on banking profitability in India. To analyse the relationship between digital transaction growth and financial performance indicators such as ROA and ROE. To evaluate whether digital payments contribute to cost reduction and increase… Continue reading Impact of Digital Payments on Banking Profitability in India

Title: A Historical Review on Plastic Waste Management and Innovations. Author: Abhinav Gitaram Bhosale. Roll no.: 01 Class : FYMMS       LITERATURE RIVIEW   Household Plastic Segregation: A Perception Study Goswami, Sinmoy; Medhi, Nikita; Kalwar, Subham; Borgohain, Upasana(May 2024) addresses the important environmental problem of household municipal waste by exploring plastic waste separation… Continue reading A Historical Review on Plastic Waste Management and Innovations.

A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z   AUTHOR- BHARATI DHANRAJ MALUNJKAR   KOHINOOR BUSINESS SCHOOL, MMS FY2025-26   Abstract This article looks at the changing way people buy using the two distinct styles of buying for millennials and generation z as a lens to view… Continue reading A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z

Academic Procrastination Author : Ritesh Pramod Borkar Academic procrastination has become a widespread concern across educational levels and cultures. It is defined as the regular and needless delay of academic duties despite being aware of the potential negative repercussions. It is regularly linked to worse academic achievement, increased stress, and decreased wellbeing, underscoring the importance… Continue reading Academic Procrastination

Urban Marketing Author : Nikhil Desai Roll.no-0225007   Literature Review 1. Urban Place Marketing and Retail Attractiveness Urban place marketing is primarily concerned with making town centers more appealing through strategic retail planning. Research indicates that the specific mix of tenants, the perceived value of merchandise, and the overall atmosphere are the most critical factors… Continue reading URBAN MARKETING

Influence of Discounts and Offers on Consumer Buying Behaviour Author: Priyanka Sampat Prajapat   Literature Review  1. Discounts  Blattberg and Neslin (1990) analyzed the impact of price promotions on consumer purchasing patterns and found that temporary discounts significantly increase short-term sales by encouraging stockpiling and brand switching. Consumers perceive discounts as monetary savings, which reduce… Continue reading Influence of Discounts and Offers on Consumer Buying Behavior

Topic- STRESS    AUTHOR- MRIGANK YADAV        Topic: – Neurovascular compression in patiens with stress-related somatic complaints        Research suggests that physical nerve problem, such as AICA loops pressing on brain nerves also, often combine with psychological stress to cause symptoms like dizziness and facial pain. While these loops can appear… Continue reading Stress

Author Rahul Kisan Sawalkar MMS-FY-A-44   1. Evaluation on Risk Assessment on Indoor Air Pollution: A Case Study of Delhi-NCR Region This research article by (Singh, et al , 2021 )says that air pollution is a major public health threat, contributing to respiratory and cardiovascular diseases through pollutants such as PM₂.₅, PM₁₀, NO₂, SO₂, CO,… Continue reading Integrated Air Quality Management: Health Risk Assessment, Economic Trade-offs, Database Evaluation, and Intelligent Forecasting Models