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INTRODUCTION In today’s technology-driven world, choosing the right smartphone brand is essential to meet diverse needs such as processing power, camera capabilities, and value for money. Samsung, Apple, Vivo, and Oppo are among the most popular and trusted names in the mobile industry, each offering a wide range of handsets designed for different users—from premium… Continue reading Popular Smartphone Brands Among Youth

Author: Vaishnavi Raut Introduction Consumer satisfaction is a key determinant of brand success in the highly competitive mobile phone industry. With rapid technological advancements and multiple brands offering diverse features, understanding customer perception becomes essential. This study focuses on analysing and comparing consumer satisfaction levels towards selected mobile phone brands based on user ratings. Objective… Continue reading A Study on Consumer Satisfaction Towards Selected Mobile Phone Brands

By: – kumar paurush singh Tanya koshti Natasha agarwal 1.Introduction – Time management is a critical skill for college students as they balance academics, extracurricular activities, part-time work, and personal life. Many students struggle to plan their schedules effectively, leading to stress and reduced academic performance. Poor time management can result in procrastination, missed deadlines,… Continue reading Time management challenges among college students

TITLE A Comparative Study of Customer Satisfaction Levels Across Smartphone Brands Using ANOVA   AUTHOR Name: Yash AgarwalCourse: MBA (Finance)   1. OBJECTIVE OF THE STUDY To analyse customer satisfaction levels across different smartphone brands To compare the mean satisfaction scores of major smartphone brands To apply One-Way Analysis of Variance (ANOVA) to examine differences… Continue reading A Comparative Study of Customer Satisfaction Levels Across Smartphone Brands Using ANOVA

2) Author Darshil Shah 3) Introduction Adidas, Puma, Nike, and New Balance are leading global sportswear brands offering footwear, apparel, and accessories. These brands compete strongly in terms of quality, brand image, pricing, and innovation. Consumer preference plays a crucial role in determining brand success in the highly competitive sportswear market. This study focuses on… Continue reading A Study on Consumer Preference Towards Sportswear Brands – Adidas, Puma, Nike and New Balance

Author: Amitava Ashok Sharma Introduction The film industry is one of the most influential sectors of the entertainment industry, playing a significant role in shaping culture, preferences, and consumer behaviour. Movies are produced across various genres such as Comedy, Crime, Romantic, and Thriller, each catering to different audience interests. Understanding audience preference across film genres… Continue reading Audience Preference Across Film Genres

A Comparative Analysis of Consumer Brand Preference among Selected Apparel Brands Using ANOVA Author Bijoyeesmita Das Introduction The Indian apparel retail industry has witnessed significant growth due to changing consumer lifestyles, rising disposable income, and increased brand awareness. Brands such as Zara, H&M, Levi’s, and Westside compete intensely by offering varied pricing strategies, designs, and… Continue reading A Comparative Analysis of Consumer Brand Preference among Selected Apparel Brands Using ANOVA

By: – Tanya Koshti 1.Introduction – Time management is a critical skill for college students as they balance academics, extracurricular activities, part-time work, and personal life. Many students struggle to plan their schedules effectively, leading to stress and reduced academic performance. Poor time management can result in procrastination, missed deadlines, and inadequate preparation for exams.… Continue reading Time management challenges among college students

Authors –  Ankit Gurjar  Sagnik Dutta Sarthak Manral Introduction –   In today’s competitive job market, students seek ways to stand out beyond grades. College clubs provide opportunities to develop essential soft skills like leadership, teamwork, and project management, while offering networking and real-world experiences. This study explores how participation in college clubs enhances career… Continue reading A Study on the Benefits of Joining College Clubs.

Title A Study on Students’ Perception Towards Academic and Campus-Related Factors at ITM College   Authors Manvi SinghNeha PrasadYash Agarwal   Introduction Understanding students’ perceptions is essential for improving academic quality and campus experiences. Students’ opinions help institutions evaluate existing systems and identify areas that require improvement. This study focuses on analysing students’ responses to… Continue reading A Study on Students’ Perception Towards Academic and Campus-Related Factors at ITM College