AUTHORS :      Amitava Sharma                           Ninad Mahadik                           Adhitya Khagubde INTRODUCTION:   In the present digital era, mobile phones have become an indispensable part of students’ daily lives. They provide quick access to communication, online learning platforms, and academic resources. However, the increasing use of smartphones during lectures and study hours has raised concerns about their… Continue reading Impact of Mobile Phone Usage on Students’ Concentration and Academic Behavior

  Title: A Study on Brand Loyalty among College Students (With Special Reference to Nike and Adidas) Authors: Vivek Rathod Adity Dubey Prasad Satvi   1) Introduction: Brand loyalty is an important aspect of consumer behavior in marketing. It reflects a consumer’s preference, trust, and emotional attachment toward a particular brand. Among college students, sportswear… Continue reading A Study on Brand Loyalty among College Students

itle: Balancing Academic with Extracurricular Activities Author: Aditi Upadhyay, Vaishnavi Raut, Disha Gupta 1)      Introduction: Balancing academics with extracurricular activities is essential for holistic student development. It helps individuals build time management, leadership, and teamwork skills alongside academic excellence. Engaging in diverse activities enhances creativity, confidence, and overall well-being. This balance prepares students for real-world… Continue reading Balancing Academic with Extracurricular Activities

Author:Kashish Kumari 1. Introduction iPhone, Samsung, OnePlus, and Realme are leading smartphone brands in the global and Indian markets. Apple (iPhone) focuses on premium pricing and strong brand loyalty. Samsung offers smartphones across all price segments with advanced technology. OnePlus targets performance-focused users, while Realme focuses on affordability and value for money. These brands strongly… Continue reading A Ranking Study between iPhone, Samsung, OnePlus, and Realme

TITLE: A STUDY ON TOURISM LOCATION PREFERENCES BY YOUNGSTERS Author: Neha Prasad Introduction Tourism preferences among youngsters have gained importance due to their increasing travel frequency and influence on tourism trends. Factors such as natural beauty, adventure, culture, and climate play a major role in shaping destination choices. India offers diverse tourism locations, and destinations… Continue reading A STUDY ON TOURISM LOCATION PREFERENCES BY YOUNGSTERS

Title:- A STUDY ON SPORTS PREFERENCE BY ITM STUDENTS. AUTHOR:- VAISHNAVI NIMODIYA INTRODUCTION:- Sports play an important role in the physical, mental, and social development of youngsters. In today’s modern lifestyle, the preference of youngsters towards different sports is influenced by various factors such as media exposure, popularity of sports personalities, availability of facilities, and… Continue reading :- A STUDY ON SPORTS PREFERENCE BY ITM STUDENTS

TITTLE: A STUDY ON SOCIAL MEDIA PREFERENCE BY YOUNGSTERS AUTHOR: DISHA GUPTA INTRTODUCTION:In the digital age, social media platforms play a central role in shaping the communication patterns, preferences, and lifestyles of youngsters. With increasing internet penetration and smartphone usage, platforms such as Instagram, Facebook, WhatsApp, and Twitter have become integral to daily life, offering… Continue reading A STUDY ON SOCIAL MEDIA PREFERENCE BY YOUNGSTERS

A Comparative Analysis of Consumer Preference among Leading Smartphone Brands Using ANOVA Author : Miheer Hegde Introduction The global smartphone industry plays a crucial role in modern communication, digital connectivity, and economic growth. Rapid technological advancement, increasing internet penetration, and rising consumer expectations have intensified competition among smartphone brands. Leading manufacturers such as Apple, Samsung,… Continue reading A Comparative Analysis of Consumer Preference among Leading Smartphone Brands Using ANOVA

INTRODUCTION In today’s technology-driven world, choosing the right smartphone brand is essential to meet diverse needs such as processing power, camera capabilities, and value for money. Samsung, Apple, Vivo, and Oppo are among the most popular and trusted names in the mobile industry, each offering a wide range of handsets designed for different users—from premium… Continue reading Popular Smartphone Brands Among Youth

Author: Vaishnavi Raut Introduction Consumer satisfaction is a key determinant of brand success in the highly competitive mobile phone industry. With rapid technological advancements and multiple brands offering diverse features, understanding customer perception becomes essential. This study focuses on analysing and comparing consumer satisfaction levels towards selected mobile phone brands based on user ratings. Objective… Continue reading A Study on Consumer Satisfaction Towards Selected Mobile Phone Brands