Influencer Markting   Author : Meghna Hemant Undegaonkar Roll no. 127     The Effectiveness Of The Influencer Marketing . Influencer marketing has become a highly effective strategy for brands. According to a 2021 report, 91% of marketers believe it’s a successful marketing method, and 89% say its return on investment is as good or better than other channels. Influencer marketing also… Continue reading Influencer marketing

Inflation in World Author-Rachit V. Naik.       ·      Weighted Median Inflation Around the World: A Measure of Core Inflation Researchers have found that the traditional way of measuring core inflation, which excludes food and energy prices, has some flaws. A new approach, called the weighted median inflation rate, has been shown to be more accurate and reliable.… Continue reading INFLATION IN WORLD

Income Inequality in India -Revati Gujar  MMS The story of inequality in India is complex, shaped by historical, social, and economic factors that have determined who benefits from growth and who gets left behind. Several papers highlight rising inequality in India, particularly since the 1980s, with the top 1% increasingly capturing national income and wealth.… Continue reading Income Inequality in India

The role of fintech in financial inclusion Name– Vanshika khillare 1. The Role of Fintech in Driving Financial Inclusion: A Review of Literature,  It article shows relationship between fintech’s and financial inclusion. To carry out the research work, we will initially focus on theoretical analysis, consisting of a literature review, to closely follow published articles… Continue reading THE ROLE OF FINTECH IN FINANCIAL INCLUSION

GENDER INEQUALITY  Suraj Arekar Div –A,Roll No: 01 MMS    Gender Inequality and Trade: Impact on Comparative Advantage and Policy Implications” The paper “Gender Inequality and Trade” by Matthias Busseand Christian Spielmann empirically examines the relationship between gender inequality and trade flows across 92 developed and developing countries. It finds that countries with higher gender wage inequality tend to have a… Continue reading Gender inequality

Author: Prajwal Thul 1) Marketing Strategy Variations in Indian E-Commerce Businesses The paper by Dr. V. P. Deshmukh and Mr. Mihir Sharad Paranjape explores the diverse marketing strategies of Indian e-commerce companies such as Flipkart, Lens kart, Just Dial, and Quikr. It emphasizes how these businesses adopt unique approaches based on their target audiences, product offerings,… Continue reading Understanding Different Marketing Strategies Between B2B & B2C Companies

Indian Education system Author: Bhavesh D Jain The Influence of Indian Ancient Educational Systems on India’s Educational Strategy  Naskar et al (2022) presented the integration of Indian spirituality and meditation into the education system is seen as a valuable tool for enhancing personal growth and development. These practices, which are unique to India, should be… Continue reading Indian Education system

Author: Shashwat SharmaRoll No: 120Institution: Kohinoor Business School   Abstract Artificial Neural Networks (ANN) are a subset of machine learning inspired by the structure and function of biological neural networks in the human brain. ANNs have gained widespread adoption in areas such as image recognition, speech processing, and financial modeling due to their ability to… Continue reading Artificial Neural Network

Vaibhav Vinchu KBS (MMS)   Established Sustainability Objectives This research surveyed 50 Romanian entrepreneurs in IT, cosmetics, fashion, food, and renewable energy to understand how they’re incorporating sustainability into their businesses. The survey found that most of the entrepreneurs were familiar with sustainability concepts. All of them had set sustainability goals for their businesses. The… Continue reading Sustainability in business

Effects of Russia-Ukraine War on the World Author: Vinay Gadekar Introduction: Global Economic Struggles and Lessons from the Crisis Vanina (2022) emphasizes that the global economy has faced severe challenges in recent years, worsened by the Russia-Ukraine war. Even before the invasion, recovery was hindered by COVID-19 strains, inflation, and policy struggles. The war further… Continue reading Effects of Russia-Ukraine War on the World