Logistics and supply chain management in india Author : Sumit hari wadmare Logistics in India SRIVASTAVA, S. K. (2006) provides an overview of the state of logistics and supply chain practices in India, based on extensive research encompassing field visits, discussions, interviews, and secondary data analysis. It underscores the influence of contextual factors such as… Continue reading Logistics and supply chain management in India
Green Marketing and its relation to Consumer purchasing Behavior
Title: Green Marketing and its Relation to Consumer Purchasing Behavior Author’s name: Mansi Kanojia Introduction to Green Marketing Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing… Continue reading Green Marketing and its relation to Consumer purchasing Behavior
CORRUPTION IN BUSINESS
CORRUPTION IN BUSINESS Author – Nikhita Shelke BUSINESS CORRUPTION AND ECONOMIC PROSPERITY Aghion et al (2010) states that one may expect a positive relation between government and business corruption because legal and cultural standards can influence the behavior of business people and civil servants similarly and because less corrupt governments can act to reduce business… Continue reading CORRUPTION IN BUSINESS
Balance work life
Balance work life Author – Swapnil Mishra Challenges in Mental Health Professionals’ Work-Life Balance: Insights from a Tertiary Neuropsychiatry Center in India Mental Health Professionals’ Work-Life Balance in India Savarimalai et al. (2023) conducted a study focusing on Mental Health Professionals (MHP) working at a prominent neuropsychiatry center in India, aiming to understand their work-life… Continue reading Balance work life
Marketing Research
Marketing Research Author: Mahesh More Marketing Research and Bridging Generational Divides BERG et al (2022) This article discusses the niche but significant area of marketing research focused on elderly consumers. It emphasizes the importance of including an age perspective in marketing research, comparable to considering gender. Highlighting gaps in existing knowledge,… Continue reading Marketing Research
E-commerce in various aspects
Topic: E-commerce in various aspects. Author: Chandan Gupta E-Commerce Sector in India: Impact and Challenges Amidst Lockdown The pandemic-induced lockdowns accelerated the shift towards self-reliance, particularly evident in the surge of e-commerce and e-pharma adoption. Supply chains adapted, and logistical capacities met new challenges, with technology playing a crucial role. While luxury and premium goods… Continue reading E-commerce in various aspects
Growth in Social media
Growth in social media AUTHOR: Zeeshan khan Impact of social media on economic growth – evidence from social mediaDell’ Anno et al (2016) emphasize that one major issue is the presence of measurement errors in the proxies used for both social media users and technology state. These errors can arise from inadequate statistics on social… Continue reading Growth in Social media
Implications for business and investors
Implications for business and investors Author Zeeshan Shaikh Do Socially Responsible Funds Actually Deliver What They Promise? SCHEPERS & SETHI (2003) the growth of Socially Responsible Investing (SRI) and its focus on corporate social responsibility. The research raises concerns about the lack of clear definitions and precision in SRI funds, making it challenging… Continue reading Implications for business and investors
Digital Marketing
DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading Digital Marketing
make in india
Make in India Author- Dharmesh Pardeshi Make in India 1) Stakeholders’ Association Extension Memory Model.A way of thinking about brand building of Make in India The purpose of the paper is to evaluate Make in India brand building by using the associative network memory model approach of stakeholders. It analyses 73 newspaper articles published in… Continue reading make in india