CYBER SECURITY

  Cyber Security Author: Nitesh Khedekar   (1) A rough cut cybersecurity investment using portfolio of security controls with maximum cybersecurity value. SAWIK, T. and SAWIK, B. (2022) states that this study extends the literature on cybersecurity investment in three significant ways. First, an intuitive idea of ‘the expected net benefits’ originally introduced to compare… Continue reading CYBER SECURITY

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Categorised as Computing

FINANCE AND ARTIFICIAL INTELLIGENCE

FINANCE AND ARTIFICIAL INTELLIGENCE Author Sushant Shashikant Borge Advantages and weaknesses of classic and modern aids techniques LONGBING CAO (2023) state that AI in finance has been a continued substantial research direction over decades with increasing cross-disciplinary interactions and fusion between AI, data science, machine learning, finance, and economics. This trend has been further enhanced… Continue reading FINANCE AND ARTIFICIAL INTELLIGENCE

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Categorised as Management

Wealth Management

Wealth Management Author Vansh Nimkar   Support and empower women in financial planning Trujillo Limón, A. (2024) stated that the study on the state of women in wealth management utilized mixed-methods, incorporating quantitative and qualitative analyses based on responses from 276 financial advice professionals, with 84% women, 14% men, and 1% unidentified. The average respondent… Continue reading Wealth Management

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Categorised as Finance

Data Security

DATA SECURITY Author: Shubham Basant Vishwakarma Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management: a consumers’ data privacy and data security perspective. CHATTERJEE, S et al (2021) states the data could suffer from the inaccuracy of respondents’ memories as the survey is based on the responses of the participants. Post-hoc… Continue reading Data Security

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Categorised as Computing

DIGITAL MARKETING

DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading DIGITAL MARKETING

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Categorised as Marketing

Corruption

Corruption Author – Rohan Pedini Corruption in customs Chalendard, C. et al (2023). In the article presents a novel methodology for detecting corruption in customs, with a specific focus on Madagascar’s main port. By analysing data on tax evasion and the behaviour of key factors such as inspectors and brokers, the study highlights the significant impact… Continue reading Corruption

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Categorised as Management

Effect of Covid 19 on Indian education system

Effect of COVID-19 on Indian education system. Shreyas Prabhu   Disruption of Education in India Due to the COVID-19 Pandemic: Challenges and Responses   The Literature on the disruption of education in India due to the COVID-19 pandemic highlights the challenges faced by the education system, educators, students, and policymakers. These challenges go through various… Continue reading Effect of Covid 19 on Indian education system

Workplace Bullying

Workplace Bullying Author: Akshaya Kardak 1) Workplace Bullying and Psychological Wellbeing on Portuguese employees CERDEIRA, J. P. et al. (2023) states that the article delves into the repercussions of workplace bullying on the psychological wellbeing of Portuguese employees, emphasizing the significant harm caused by such behavior. It highlights the importance of addressing workplace bullying through… Continue reading Workplace Bullying

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Categorised as Management

Marketing Management

Topic: Marketing Management Author: Vaibhav Ghane   What drives acquirers’ myopic marketing management? BOO, C. et al.(2022)This study examines the impact of immediate stock market reactions to merger announcements on the strategic decisions of acquiring firm managers, particularly in terms of marketing investments. While prior literature has focused on the long-term effects of marketing strategies… Continue reading Marketing Management

Green Marketing and its relation to Consumer purchasing Behavior

Title: Green Marketing and its Relation to Consumer Purchasing Behavior Author’s name: Mansi Kanojia   Introduction to Green Marketing Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing (involved in the… Continue reading Green Marketing and its relation to Consumer purchasing Behavior